Appendix
Appendix I: Online Survey Questionnaire
GOING FROM CLICKS TO BRICKS: ONLINE RETAILERS TO BRICK AND MORTAR SHOPS
* Required
I. Gender * o Female
o Male
o Prefer not to say
II. Age *
o Younger than 18
o 18-25 o 26-35
o 36-45
o 46-55
o 56 and Older
III. In which country do you live? *
Choose
IV. Are you currently employed? * o Yes, Part-Time
o Yes, Full-Time
o Only a Student
o Both Student and Working
o No
o Retired
V. What are your purchasing preferences? * o Online
o Offline (Physical Shops)
o Both
VI. Depending on your above choice, please in a short answer explain why? *
Your answer
VII. Do you think a seller having an Online and Offline presence makes it easier to know about their company, products, etc.? *
o Strongly Agree
o Agree
o Disagree
o Strongly Disagree
o Neither Agree or Disagree
VIII. Do you think a seller having an Online and Offline presence makes them more reputable? *
o Strongly Agree
o Agree
o Disagree
o Strongly Disagree
o Neither Agree or Disagree
IX. Do you think a seller having an Online and Offline presence makes it easier to believe that they will keep what they promised ? *
o Strongly Agree
o Agree
o Disagree
o Strongly Disagree
o Neither Agree or Disagree
X. Do you think a seller having an Online and Offline presence makes it easier to believe that they will keep up to your expectations? *
o Strongly Agree
o Agree
o Disagree
o Strongly Disagree
o Neither Agree or Disagree
XI. Do you think a seller having an Online and Offline presence makes it easier to trust online payments through their website? *
o Strongly Agree
o Agree
o Disagree
o Strongly Disagree
o Neither Agree or Disagree
XII. Do you think a seller having an Online and Offline presence makes it easier to trust them with your personal data? *
o Strongly Agree
o Agree
o Disagree
o Strongly Disagree
o Neither Agree or Disagree
XIII. Do you think a seller having an Online and Offline presence makes your purchasing decision faster? *
o Strongly Agree
o Agree
o Disagree
o Strongly Disagree
o Neither Agree or Disagree
XIV. Depending on your above choice, please in a short answer explain why. *
Your answer
XV. Do you think a seller having an Online and Offline presence increases their customer support quality and convenience? *
o Strongly Agree
o Agree
o Disagree
o Strongly Disagree
o Neither Agree or Disagree
XVI. Do you think a seller having an Online and Offline presence makes it easier to obtain tailor made promotions? *
o Strongly Agree
o Agree
o Disagree
o Strongly Disagree
o Neither Agree or Disagree
XVII. Do you think a seller having an Online and Offline presence makes it easier to find more precise product reviews ? *
o Strongly Agree
o Agree
o Disagree
o Strongly Disagree
o Neither Agree or Disagree
XVIII. Which of the following channels do you find the easiest to interact with? *
Ecommerce marketplaces Social media platforms
Mobile channels (Applications)
Brick-and-mortar stores (Physical Stores) Telemarketing
Other:
XIX. Would you be more likely to purchase from a seller which integrates different channels versus a seller that focuses in only one or few with no integration? * o Strongly Agree
o Agree
o Disagree
o Strongly Disagree
o Neither Agree or Disagree
XX. If you strongly agree or agree on your above choice, please choose which factors will push you to do so. ( Please choose only 4)
Convenience Experience
Customer Support Efficiency Reliability
Reputation
Brand Position and/or Popularity
XXI. If you strongly disagree or disagree on your above choice, please in a short answer explain.
Your answer
