Prague University of Economics and Business
Master’s thesis - Errata
2021 Bc. Dmitrii Bachukin
Document contains information regarding the mistakes, which we spotted in the Master’s thesis.
Some of the mistakes are listed down below following the order of writing the Master's thesis, mentioning how is initially stated in the Master’s thesis and updated version, specifying the chapter and page summarised the in the form of the table.
Table 1: The data for Errata
Chapter Page Num. Initial version Correct version
Table of contents
6 6.5.1 Customer’s segmentation and targeting
6.5.2 Targeting...Error! Bookmark not defined 6.5.3 Marketing objective
6.5.4 Marketing strategy 6.5.5 Marketing Mix
6.5.1 Customer’s segmentation and targeting 6.5.2 Marketing objective
6.5.3 Marketing strategy 6.5.4 Marketing Mix 4.1 40 Talking about those who stated that they have the interest,
some interest including those who are very interested in investments and financial markets;
Talking about those who stated that they have no interest;
4.2 43 o Related to question 6 - … especially through such generations as Generation X and Millennials;
o > 10,000 CZK as an answer option;
o Related to question 6 - … especially through such generations as Generation Z and Xennials…;
o < 10,000 CZK as an answer option;
4.3 50 Title of the chart: (Commercial papers - short-term (<1year) securities issued by companies to cover their short funding requirements);
Title of the chart: (Commercial papers are short-term (<1Y) securities issued by companies to cover their short- term financing requirements, while bonds are investment securities where the investor lends the company's money in the long term (> 1Y)).
6.5.1 74 Abbreviation “SMP” is used the whole paragraph; Require using abbreviation “SME” in the paragraph;
6.5.3 77-78 o …on their investments based on the survey results, we can say that these indicators…;
o …service, you can identify a couple of segments that you should pay special attention..;
o …on their investments based on the questionnaire results, it can be said that these indicators…;
o …service, can be identified a couple of segments that should be paid special attention..;
Source: Author
By the way, it is important to replace the word inclination to the word inclusion through the whole thesis. Moreover, the Chart 5 should be updated.
Chart 5: Investment experience associated with of various securities
Source: Author
Furthermore, there are some of the issues regarding the questionnaire mentioned in the Appendix, the old and coorect questions of the questionnaire versions are presented down below.
Old version:
10. Kolik peněz přibližně chcete investovat?
o Nemám v plánu investovat o < 10,000 CZK
o 10,000 CZK - 40,000 CZK o 40,000 CZK - 90,000 CZK o >90, 000 CZK
Correct version:
10. Kolik peněz přibližně chcete investovat v případě cenných papírů?
o Nemám v plánu investovat o < 10,000 CZK
o 10,000 CZK - 40,000 CZK o 40,000 CZK - 90,000 CZK o >90, 000 CZK
Old version:
7. Kolik jste v minulosti investovali?
o Nikdy jsem neinvestoval o < 5,000 CZK
o 5,000 CZK - 20,000 CZK o 20,000 CZK - 50,000 CZK
Correct version:
7. Kolik jste v minulosti investovali v případě cenných papírů?
o Nikdy jsem neinvestoval o < 5,000 CZK
o 5,000 CZK - 20,000 CZK o 20,000 CZK - 50,000 CZK Old version:
1. Jaké je vaše pohlaví?
o Žena o Muž
Correct version:
1. Jaké je vaše pohlaví?
o Žena o Muž
o Raději neříkat
0%
10%
20%
30%
40%
50%
Generation Z Millenials Xennials Generation X
Q6. Do you have any investment experience? If so, in what investment products?
Have no experince Stocks or stock indices Bonds Commercial Papers Mutual funds Derivatives Other
Old version:
1. What is your gender?
o Female o Male
Correct version:
1. What is your gender?
o Female o Male
o Prefer not to say
Old version:
7. How much did you invest in the past?
o < 5000 CZK
o 5000 CZK - 20000 CZK o 20000 CZK - 50000 CZK o 50000 CZK - 100000 CZK o 100000 CZK
Correct version:
7. How much did you invest in the past in case of the securities?
o < 5000 CZK
o 5000 CZK - 20000 CZK o 20000 CZK - 50000 CZK o 50000 CZK - 100000 CZK o 100000 CZK
Old version:
15. Would you prefer bonds over commercial papers?
o Yes, I would invest in the long term
o No, I would invest in the short term o I am not interested in neither of
those
Correct version:
15. Would you prefer bonds over
commercial papers if their prices were the same?
o Yes, I would invest in the long term
o No, I would invest in the short term o I am not interested in neither of
those Old version:
15. Upřednostňovali byste obligace před komerčními papíry?
o Ano, investoval bych z dlouhodobého hlediska (Dluhopisy)
o Ne, investoval bych v krátkodobém horizontu (Komerční papíry) o Nezajímá mě ani jeden z nich
Correct version:
15. Upřednostňovali byste dluhopisy před komerčními papíry kdyby jejich ceny byly stejné?
o Ano, investoval bych z dlouhodobého hlediska
o Ne, investoval bych v krátkodobém horizontu
o Nezajímá mě ani jeden z nich
Old version:
12. How much on a scale 1-10 would you be willing to invest in a SMEs by buying its bonds or commercial papers online if it was easy? (Commercial papers - short-term (<1year) securities issued by companies to cover their short funding requirements)
Correct version:
12. How much on a scale 1-10 would you be willing to invest in a SMEs by buying its bonds or commercial papers online if it was easy? (Commercial papers are short-term (<1Y) securities issued by companies to cover their short-term financing requirements, while bonds are investment securities where the investor lends the company's money in the long term (> 1Y)).
o 1 o 2 o 3 o 4 o 5 o 6 o 7 o 8 o 9 o 10
