Annex 1: Qualitative research scenario
Research question: “How can you evaluate the effectiveness of the innovation?”
Personal details:
- Sex, - Age,
- Experience level.
Questions:
1. Tell me about yourself.
• what position you hold in a company?
• how old are you?
• how many years of experience do you have?
2. What challenges did you face when start working in a Jamie Oliver Cookery school?
3. How many people worked in your workplace at that time?
4. Were there any sufficient funds or assistance provided at that time?
5. How difficult / easy was your job for you?
6. How did people book seats for your master-classes before the website was introduced?
7. Whose idea was to innovate into the automate ticket booking and website form creation?
8. Did the headquarter help or, on the contrary, prevented you from introducing this innovation?
9. How did this innovation help you at work as an employee?
10. Tell us what its main and secondary idea is.
11. How long did the implementation of innovation lasts?
12. How do you feel about your work now? Has the innovation helped you? What are the effects from it?