University of Economics, Prague
Faculty of Business Administration
Bachelor´s Thesis Evaluation by the Supervisor
Title of the Bachelor´s Thesis:
Author of the Bachelor´s Thesis:
Goals of the Bachelor´s Thesis:
Criteria (each max 10 points) Points awarded
1. The goals of the thesis are evident and accomplished 9
2. Demands on the acquisition of additional knowledge or skills 9
3. Adequacy and the way of the methods used 8
4. Depth and relevance of the analysis in relation to goals 8
5. Making use of literature/other resources, citing 9
6. The thesis is a well-organised logical whole 10
7. Linguistic and terminological level 10
8. Formal layout and requirements, extent 8
9. Originality, i.e. it is produced by the student 9
10. Practical/theoretical relevance/applicability 8
Total score in points (max 100) 88
Final grading very good (2)
Overall evaluation (cca 150 words):
The name of the supervisor:
The employer of the supervisor:
19 May 2021
Signature of the supervisor
Ing. Ladislv Tyll, MBA., Ph.D.
KSG FPH VŠE
The author presents and interesting thesis on up-to-date topic which is also relevant for our BBA programme. I specifically appreciate the experimentation approach by which the author tried to proof the importance of attention paid to UX design.
I also appreciate the capability of the author to see the limitations of her research and insights provided into UX/UI topic.
In terms of eventual improvements, it would be nice to have better discussion regarding the different structure, content and design of tested webpages.
So the reader could learn principles how to build well designed websites from the UX/UI perspective and what are the common mistakes to be avoided.
It is clear on given examples, but hints which could be used as a framework would be useful.
From the perspective of the experiment and tested websites the results are kind of expected on my opinion. But looking at many other sites these days where lots of content must be delivered, designers are using floating “menu” buttons in order to safe space. In case of tested websites with minimalistic design it is obvious that it is faster and simpler to click on “Events” button rather than going via “menu”. But what if the navigation is due to the content scope more complex? E. g. the website of VSE.cz?
Can you evaluate from UX/UI perspective our University website, at least briefly?
