Master´s Thesis Evalua0on by the Supervisor
Title of the Master´s Thesis:
Pet CBD market in the Czech Republic
Author of the Master´s Thesis:
Bc. Klára Bambasová
Goals of the Master´s Thesis:
The thesis aims to design a marke?ng communica?on strategy for CBD veterinary products in the Czech Republic.
Evalua0on:
Criteria Descrip?on Max.
point s
Point s
Con tent 70%
Output Quality Results are well presented and discussed but not well substan?a- ted - lack of understanding of some of the key legal/regulatory frameworks and a limited methodology. The thesis is original with a low prac?cal/theore?cal relevance.
20 15
Goals The goals of the thesis should be defined more clearly and haven’t
been fully accomplished. 10 6
Methodology: The adequacy of methods is limited but used correctly in rela?on to
pre-set goals. 20 15
Theory/
Conceptualiza-
?on:
Limited understanding of the highly complex topic area and regu- latory frameworks necessary for any sound recommenda?ons.
20 16
For mal req uire me nts 15%
Structure: The thesis is a consistent, well-organised logical whole.
3 3
Terminology: Linguis?c and terminological level.
4 4
Formali?es: Formal layout and requirements, extent, abstract.
4 4
Ci?ng: Quality of cita?ons and reflec?on of Ephorus results.
4 4
Presenta?on document:
Is the presenta?on itself structured in a clear way? Is it appealing and easy to follow? Does it convey the message efficiently? 5
Other comments:
The thesis presents a well wri.en and logically structured text combining a theore8cal un- derstanding with a rather limited research. It is the understanding of the studied product and industry what I consider worth a cri8que.
Example #1: One of the sugges8ons is to provide customers with informa8on on the use and dosing of the veterinary products. 1. If the author was familiar with the very products she would know there are detailed instruc8ons on use and doses in an enclosed leaflet, on the labels as well as on the boxes. 2. If the author was familiar with the legal concept of veteri- nary products and related regula8ons she would know that what she suggests is actually le- gal requirement of the veterinary products approval - instruc8ons on use and doses belong among the legal requirements and responsibili8es of the license holder and are not a ques- 8on of a company’s choice.
Example #2: Author recommends to not communicate the content of THC in the product de- spite the fact she designs recommenda8ons for marke8ng communica8on of a registered veterinary product - the only regulated and controlled products on the contemporary mar- ket. Veterinary products must comply with the domes8c as well as the EU legisla8on and as such are not allowed to contain any measurable amount of the illicit cannabinoid. As such the author inves8gates a problem that is not relevant and provides a recommenda8on on an ingredient the very products do not contain.
The name of the Supervisor:
Tomáš Ryška, Ph.D.
The employer of the Supervisor:
KSV FPH Deli very
15
%
Presenta?on skills:
Are you conveying the message efficiently and ?mely? Do you use appropriate words, speed, tone of voice, gestures, movement etc.
to express your thoughts in a clear manner? 5
Argumenta?on: Are you able to readily and briskly react to ques?ons or com- ments? Are you able to explain unclear parts and connect com- ments to relevant places in your presenta?on or parts of par?cular analyses? How well are you able to defend to your ideas and re- commenda?ons?
5
100 0
