Assessment of Master’s thesis – Academic Consultant
Study programme:Applied Informatics
Field of study:Information Systems Management Academic year:2021/2022
Master’s thesis Topic:The Use of Social Media and its Impacts on Consumer Behaviour in the Context of Tourism in India
Author’s name:Mohammad Danish Khan, BBA Ac. Consultant’s Name:Ing. David Chudán, Ph.D.
Opponent:Ing. Lucie Böhmová, Ph.D.
Criterion Mark
(1–4)
1. Clarity and comprehensibility of the thesis topic and aims 4
2. The extent and relevance of the description of the current state of knowledge 4
3. The complexity of the thesis topic 3
4. Method adequeteness for solving the given issue, correctness of the choice and use 4
5. The extent, quality and precision of the result description 4
6. Relevance and correctness of the result discussion 4
7. Factual contribution of the thesis result 4
8. Information source relevance and citation correctness 3
9. Logical structure and cohesion among individual parts 4
10. Grammar, linguistic style, terminology and overall arrangement 4
11. Student’s initiative and cooperation with the supervisor 4
12. The use of analytical and data processing methods 4
13. Meeting the principles of ethics and sustainability 2
14. Critical and creative thinking 3
Comments and Questions:
Submitted work is problematic in basically all evaluated aspects. It lacks clearly defined objectives, the text is arranged completely illogically, where the decriptive parts randomly intersect with the parts that can be considered as practical and also the language level is very poor (there are unfinished setences in the work – for example page 6 and in the first part of the work it is written about Twitter as about ”Tweeter” and there is a typo in the thesis title!). The overall lack of clarity of the work is significantly supported by the minimal use of headings as a means of structuring the text. Due to the confusion of the text, the contribution of the work is hardly identified (I failed to do so). To the cooperation with the author I would like to note that the author came up with the new topic of the thesis just before the submission, when I could not read the text.
I recommend the author to significantly revise the thesis and devote sufficient time to it.
Question: What is the contribution of the thesis? What methods of scientific work did you use?
Conclusion: The Master’s thesis is recommended for the defence.
Suggested Grade: 4
Date: 21/01/2022 Ing. David Chudán, Ph.D.
Academic Consultant
