4 Research
4.4 Analysis of results
157 respondents took part in the survey.
Graph 1. Question 10. Source: Own research.
The number of men and women, having taken the part in the research is almost the same.
Graph 2. Question 11. Source: Own research.
36 The majority of the respondents were young people.
Graph 3. Question 13. Source: Own research.
Only a small number of respondents commutes to work or university less than once a week. It is important to this thesis, since it is focused on the EV part of Tesla’s business.
Graph 4. Question 14. Source: Own research.
The majority of the respondents commutes to work by public transport. However, 44 people use their cars for that. Among the answers „other“ were such things as taxi, walking, working from home.
37
As for the screening questions, if the respondents answered that they did not know what CSR means or chose the wrong answer for explaining the abbreviation, their answers were taken into account separately for some questions. Also, if the respondents work with the concept of CSR their answers were not taken into account at all. Or if the respondents worked for Tesla, Inc., their answers would not be taken into account at all.
Graph 5. Question 1. Source: Own research.
A great number of respondents does not know what CSR means. So, this question serves not only as a screening question, but also as a factor that should be considered further.
Graph 6. Question 2. Source: Own Research.
50
107
0 20 40 60 80 100 120
No Yes
Do you know what CSR means?
2
105
0 20 40 60 80 100 120
Civil Social Responsibility Corporate Social Responsibility
What does CSR mean?
38
This question was placed to check that respondents did not answer the previous question randomly. However, 2 people did not pass it. Even if it was answered wrongly by accident, their answers were not considered in the following questions.
Graph 7. Question 3. Source: Own Research.
8 people from those left in the survey work with the concept of CSR, therefore their answers could differ from others, since they encounter a lot of such information at their workplace or while reading/studying new information for self-improvement.
Question 4: Do you work for Tesla?
No one of the respondents work for Tesla, Inc.
In the end, the answers of 97 respondents were taken into consideration further.
97
8 0
20 40 60 80 100 120
No Yes
Do you work with the concept of CSR?
39
Graph 8. Question 5. Source: Own Research.
Graph 9.Question 5. Source: Own Research.
Graph 8 shows the answers of respondents, who know what CSR means. Graph 9 shows the answers of respondents, who do not know what CSR means. Majority of respondents prefers to buy products or services from socially responsible companies. Interestingly, in the group of people who do not know what the abbreviation CSR means, more people answered that they prefer to buy products from socially responsible companies.
28
Do you prefer to buy products from socially responsible companies?
Do you prefer to buy products from
socially responsible companies?
40
Graph 10. Question 6. Source: Own Research.
Graph 11.Question 6. Source: Own Research.
Graph 10 shows the answers of respondents, who know what CSR means. Graph 11 shows the answers of respondents, who do not know what CSR means. However, more than half is still not ready to pay more for such products or services. And even the bigger percentage of those, who do not know what CSR is, would pay more for such products or services.
54
Would you pay more for products and services if they are from socially responsible companies?
15
Would you pay more for products and services if
they are from socially responsible companies?
41
Graph 12. Question 7. Source: Own Research.
Graph 13. Question 7. Source: Own Research.
Graph 12 shows the answers of respondents, who know what CSR means. Graph 13 shows the answers of respondents, who do not know what CSR means. More than half considers Tesla to be a socially responsible firm. Nevertheless, the number of respondents that do not think so is still high. Among the people who do not know what the abbreviation CSR means, the bigger percentage consider Tesla to be a socially responsible firm.
Question 8: What CSR activities/fields of Tesla's CSR activities can you name?
This question checked top-of-mind awareness of Tesla’s CSR activities.
39
Do you consider Tesla to be a socially responsible firm?
Do you consider Tesla to be a socially responsible
firm?
42
The most common answer was that the respondent did not know any. Among the answers of those who could name some were such activities as: diversity and inclusivity, sustainability, alternative sources of energy.
And there even were those, who considered the company to be anti-socially responsible.
For example, “supporting child labor in congo and generally inhumane ways of mining cobalt”; “cutting forest in Germany“.
Graph 14. Question 9. Source: Own Research.
This question was asked in order to check aided awareness. However, the number of people, who could not recognise any is still high. The answers are shown together with the answers of people, who do not know what CSR is, because the knowledge of the abbreviation does not influence the awareness of these activities. The most known CSR activity of Tesla is
“Responsible material sourcing.” “Disaster Relief” is the least-known.
48 Tesla’s Commitment to Diversity and …
Community Engagement Employee Mobility and Transportation…
None of the above
Choose all Tesla's activities that you have heard of
43