University of Economics, Prague Faculty of Business Administration
Master's thesis evaluation by the supervisor
Title of the Master's thesis:
Author of the Master's thesis:
Objectives of the Master's thesis:
Criteria (max. 10 points per category) Points awarded
1. The objectives of the thesis are evident and accomplished 9
2. Demands on the acquisition of additional knowledge or skills 10
3. Adequacy and the way of the methods used 9
4. Depth and relevance of the analysis in relation to objectives 9
5. Making use of literature/other resources, citing 6
6. The thesis is a well-organised logical whole 8
7. Linguistic and terminological level 10
8. Formal layout and requirements, extent 9
9. Originality, i.e. it is produced by the student 8
10. Practical/theoretical relevance/applicability 9
Total score in points (max 100) 87
Final grading Very good (2)
Overall evaluation and questions to be answered in the course of the defense:
Name of the Master's thesis supervisor:
Occupation of the Master's thesis supervisor:
June 8, 2021
Signature of the Master's thesis supervisor
Shopping habits of consumers in Azerbaijan due to Covid-19
Nigar Mukhtarova
Analyse the pandemic influenced shopping habits of consumers in Azerbaijan, their perception of online shopping method, and how the pandemic is influencing the demand toward online stores.
E V A L U A T I O N O F T H E M A S T E R ' S T H E S I S
The presented thesis deals with the current issue of Covid 19 pandemic and its impact on shopping habits of consumers, Author focuses on the case of Azerbaijan, changing habits of consumers and reaction of selected companies from fashion industry and supermarkets. Theoretical part of the work covers general overview of key theoretical concepts and current trends in shopping habits of consumers, author relies on recent sources and current international and local studies. Practical part combines qualitative and quantitative research methods in the form of expert interviews and survey among consumers.
Author applies correct statistical methods of data analysis which lead her to more or less relevant conclusions. Even though plagiarism check revealed inspiration when it comes to the way data from regression analysis are processed and analysed, author drew her own conclusions, so it is more of a formal shortcoming. Author also forgot to mention in the text the source of her research hypothesis H5 to H10, which again can be regarded as a formal shortcoming. Questions for defense: 1) Page 48 - 22% of respondents mentioned that they oppositely used the service of online shops less frequently – how do you explain this finding from your survey? 2) Page 62 – how do you explain the finding, that while the number of online purchases has increased in the world, the results of a survey among customers in Azerbaijan showed that the majority did not change the number of purchases made via the Internet, and some never even used this method?
Ing. Martin Machek, Ph.D.
Department of Marketing
