University of Economics, Prague Faculty of Business Administration
Bachelor's thesis evaluation by the opponent
Title of the Bachelor's thesis:
Author of the Bachelor's thesis:
Objectives of the Bachelor's thesis:
Criteria (max. 10 points per category) Points awarded
1. The objectives of the thesis are evident and accomplished 6
2. Demands on the acquisition of additional knowledge or skills 6
3. Adequacy and the way of the methods used 6
4. Depth and relevance of the analysis in relation to objectives 6
5. Making use of literature/other resources, citing 5
6. The thesis is a well-organised logical whole 6
7. Linguistic and terminological level 5
8. Formal layout and requirements, extent 7
9. Originality, i.e. it is produced by the student 8
10. Practical/theoretical relevance/applicability 7
Total score in points (max 100) 62
Final grading Good (3)
Overall evaluation and questions to be answered in the course of the defense:
Name of the Bachelor's thesis opponent:
Occupation of the Bachelor's thesis opponent:
June 2, 2021
Signature of the Bachelor's thesis opponent
The thesis fulfills the basic requirements such as length, organization, and sourcing. The author has demonstrated a struggle to conduct academic writing correctly, despite the use of APA citation style. The document is pretty well-organized and has a clear structure, however, the author could have organized the document much better if he used the third level subchapters. In the thesis, well-selected strategic tools have been presented in order to evaluate the business idea which provide a comprehensive overview of the used car market in the United States. Author has correctly placed the SWOT analysis at the end of his thesis, but based on the extensive analysis, the SWOT is very brief, it would be preferable if the analysis was more elaborate, providing greater data-based
insights.
Questions: Conecting LowMiles to the Central Dispatch would be complicated from the IT infrastructure perspective, how would this
be managed until it's automated (let's say during the first two years of operation)?
Author mentiones Quality Customer Service in the VRIO as Valuable and Rare - why do you perceive it as such when LowMiles would
only be a platform for sales and the interactions (online call with client - showing the car etc) would be done by the dealerships?
Based on what does the author conclude, that LowMiles will have a high brand equity?
Ing. Natálie Badie, MIM
PhD student & Teaching Assistant at the Department of Strategy of the Faculty of Business Administration
I honestly declare that I am not in any allied relationship with the author of this Bachelor's thesis.
Outlook of the Automotive E-commerce in the USA & Evaluation of a Business Idea
Michael Sagols
- Analyse the current business model of LowMiles - Analyse the current business environment (both external and internal) - Compare and examine close competitors and their business models - Develop understanding of how to plan a project
E V A L U A T I O N O F T H E B A C H E L O R ' S T H E S I S
