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University of Economics, Prague Faculty of Business Administration

Bachelor´s Thesis Evaluation by the Opponent

Title of the Bachelor´s Thesis:

Author of the Bachelor´s Thesis:

Criteria (each max 10 points) Points awarded

1. The goals of the thesis are evident and accomplished 10

2. Demands on the acquisition of additional knowledge or skills 9

3. Adequacy and the way of the methods used 9

4. Depth and relevance of the analysis in relation to goals 9

5. Making use of literature/other resources, citing 9

6. The thesis is a well-organised logical whole 9

7. Linguistic and terminological level 9

8. Formal layout and requirements, extent 8

9. Originality, i.e. it is produced by the student 9

10. Practical/theoretical relevance/applicability 9

Total score in points (max 100) 90

Final grading výborně (1)

Overall evaluation (cca 200 words):

Question/s from the opponent:

The name of the opponent:

The employer of the opponent:

02 June 2021

Signature of the opponent

I honestly declare that I am not in any allied relatioship with the author of this Bachelor´s Thesis.

Searching and management platform for personal trainers - Business plan

Dan Tetelea

Aleš Kubíček, PhD.

Prague University of Economics and Business

The author presents a well-written business plan. The theoretical part is built on recent sources and presents a number of relevant tools. It would be helpful to explain in the introduction into the practical part where the author got market data. Apart from a mistake in VRIO analysis, the author is very thorough and realistic in his analysis. I would not consider a need to localize a platform for the German language a threat. The financial plan forecasts the first three years of the start-up, and it is reasonable, even considering the customer attrition rate. I only miss loan repayments (even if it is from relatives) and

potential seasonality.

The formal requirements are not entirely met (e.g. font type, page numbering, text alignment), but given the level of detail and additional attachments (including the expected qualifications of the staff and the sitemap), it is a minor flaw.

Questions: 1) I assume that the author will not work for free. How is the involvement of the founders in the company and their ownership stakes resolved? Especially given that the author intends to obtain the initial capital himself? 2) What are the barriers to entry for UK and US competitors, and how concerning is the issue?

E V A L U A T I O N O F T H E B A C H E L O R´S T H E S I S

Above

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