Assessment of Bachelor Thesis – Opponent
Study programme:International Economic Relations Field of study:International Trade
Academic year:2020/2021
Bachelor Thesis Topic:CSR as a Marketing Tool for Tesla, Inc.
Author’s name:Ekaterina Ponomareva
Ac. Consultant’s Name:Ing. Jitka Volfová, Ph.D.
Opponent:Mgr. Ing. Kamila Matysová, Ph.D.
Criterion Mark
(1–4)
1. Overall objective achievement 2
2. Logical structure 1
3. Using of literature, citations 3
4. Adequacy of methods used 2
5. Depth of analysis 3
6. Self-reliance of author 2
7. Formal requirements: text, graphs, tables 3
8. Language and stylistics 3
Comments and Questions:
The thesis deals with an up-to-date topic, which is about corporate social responsibility in automotive industry and it focuses on Tesla’s electric vehicles. The author sets the following goal: To measure awareness of Tesla’s CSR activities in Electric Vehicles. The goal is partly achieved by the practical part and quantitative research. In the theoretical part, there is missing deeper literature review. Regarding the theoretical part, I would recommend to focus on CSR in automotive industry and to drop general definitions of concepts. As iThenticate revealed quite high similarity with other sources, it has got to be involved in penalisation. First three chapters are the main part affected by this drawback. Otherwise, there is no match in the research part and this part indicates author’s own contribution and self-reliance. To sum up, the 30
% match shown by the protocol cannot be evaluated as plagiarism. The similarity rather refers to weaker capability of using of literature, citations, formal requirements and stylistics. Deeper theoretical analysis was to be done as well.
Questions: 1. What sampling method did you use? Prove the sample is representative for the population.
2. Formulate recommendations for a consumer going to buy a new car in the future 5 years. Is rather an electronic or gasoline vehicle convenient? Discuss advantages and disadvantages.
Conclusion: The Bachelor Thesis is recommended for the defence.
Suggested Grade: 3
Date: 26/05/2021 Mgr. Ing. Kamila Matysová, Ph.D.
Opponent
