Master´s Thesis Evaluation by the Supervisor
Title of the Master´s Thesis:
Pricing Strategies on the Construction Tools Market Author of the Master´s Thesis:
Bc. Vojtěch Mareček
Goals of the Master´s Thesis:
Assess the viability of value-based pricing strategy on the construction tools (or power tools) market.
Evaluation:
Criteria Description Max.
points
Points
Content 70%
Output Quality The author has chosen a very challenging topic, the results of the thesis are an useful contribution to the consideration of modern approaches to pricing.
The student proceeded in the analysis systematically, explained in detail and justified the individual steps, pointed out the limitations. The thesis placed demands on the student to acquire additional knowledge and skills. The results show well the complexity of the value-based pricing approach and reveal, among other things, the reason for its low acceptance in practice.
20 17
Goals The goals of the thesis are clearly defined and they are very challenging. The analysis is relevant in relation to objectives but the author had to accept some simplifications. The thesis is a very nice example of the possibility of applying the value-based pricing approach, but it cannot simply be
concluded if its application in everyday practice in the construction industry is viable or not. The conclusion could have been discussed in more detail to better answer main research question of this thesis. However, the student presented the limits of the method and his research well, justified the results and suggested further directions of the research.
10 7
Methodology: Chosen methods are adequate, all steps of the analysis were explained in detail. The results are affected by several simplifications, which the author correctly pointed out. The author relied on only one approach in determining economic value. The results could have been further validated through expert interviews.
20 16
Theory/
Conceptualization:
The theoretical part consists of relevant topics concerning the focus of the thesis. Key terms and concepts were properly explained, and different views of leading authors were compared and discussed. However, the literature review on the topic of pricing could have been more extensive. In particular, more attention could have been paid to the key issue of value-based pricing.
The author summarized this topic on about 3 pages of the thesis.
20 13
Formal requirements 15%
Structure: The thesis is well-organized and easy to follow.
3 3
Terminology: The author is well versed in terminology, draws attention to different interpretations of the same terms. Lingustic and terminological level is
adequate. 4 4
Formalities: The thesis meets formal requirements. Page numbering should include all pages of the thesis, the author begins with the number 1 in the introduction.
The conclusion of the thesis ends on page 52, but the thesis meets the required extent in the number of standard pages (over 60). The first chapter of the theoretical part could better present some concepts using diagrams or tables.
4 3
Citing: All sources are cited correctly, the text is original, produced by the student.
4 4
Delivery 15 %
Presentation document:
Is the presentation itself structured in a clear way? Is it appealing and easy to
follow? Does it convey the message efficiently? 5
Presentation skills:
Are you conveying the message efficiently and timely? Do you use
appropriate words, speed, tone of voice, gestures, movement etc. to express
your thoughts in a clear manner? 5
Argumentation: Are you able to readily and briskly react to questions or comments? Are you able to explain unclear parts and connect comments to relevant places in your presentation or parts of particular analyses? How well are you able to defend to your ideas and recommendations?
5
100 0
