University of Economics, Prague Faculty of Business Administration
Master's thesis evaluation by the supervisor
Title of the Master's thesis:
Author of the Master's thesis:
Objectives of the Master's thesis:
Criteria (max. 10 points per category) Points awarded
1. The objectives of the thesis are evident and accomplished 10
2. Demands on the acquisition of additional knowledge or skills 8
3. Adequacy and the way of the methods used 8
4. Depth and relevance of the analysis in relation to objectives 8
5. Making use of literature/other resources, citing 8
6. The thesis is a well-organised logical whole 9
7. Linguistic and terminological level 10
8. Formal layout and requirements, extent 9
9. Originality, i.e. it is produced by the student 8
10. Practical/theoretical relevance/applicability 8
Total score in points (max 100) 86
Final grading Very good (2)
Overall evaluation and questions to be answered in the course of the defense:
Name of the Master's thesis supervisor:
Occupation of the Master's thesis supervisor:
September 14, 2021
Signature of the Master's thesis supervisor
Effects of Corporate Environmental Initiatives on Consumer Attitudes and Purchase Intention
Bc. Valeriya Nabok
The purpose of this study is to investigate the impact of green and sustainable corporate activities on Millennials and Generation Z’s Consumer Attitudes and Purchase Intention in Central Europe.
E V A L U A T I O N O F T H E M A S T E R ' S T H E S I S
The author has chosen as a topic for her thesis the examination of effects of green and sustainable corporate activities on Millenials and Generation Z´s consumer attitudes and purchase intention in Central Europe. In the theoretical part, author examines key theoretical concepts linked with CSR and other sustainable corporate activities and factors affecting consumer behaviour. In the practical part, in order to adress her research goals, author combines qualitative and quantitative research methods in the form of expert interviews, survey among consumers and experiment. Findings from her primary research combined with the synthesis of major findings from the litterature review enable the author to adress in the final part of the thesis her research questions in a structured, comprehensive way.
Questions for the defense: 1) On page 67, you state that if the survey consisted of other countries within Europe, the results perhaps would have been different - what differences would you expect and for what reasons? Page 56 - what research would you propose to further explore the reasons of deviation of your results from the outcome obtained by Sörqvist (2013)?
Ing. Martin Machek, Ph.D.
Department of Marketing
