73
5. Annex
1. List of current Formula One Teams and Drivers in the 2021 Season
List of F1 Constructors and Drivers in 2021 season
Constructor Based in Driver Nationality
Alfa Romeo Racing Orlen Switzerland Kimi Räikkönen Finland Antonio Giovinazzi Italy Scuderia AlphaTauri Honda Italy Pierre Gasly France
Yuki Tsunoda Japan
Alpine F1 Team (Renault) France Fernando Alonso Spain
Esteban Ocon France
Aston Martin Cognizant F1 Team United Kingdom Sebastian Vettel Germany
Lance Stroll Canada
Scuderia Ferrari Mission Winnow Italy Charles Leclerc Monaco
Carlos Sainz Jr. Spain
Uralkali Haas F1 Team United Kingdom Mick Schumacher Germany
Nikita Mazepin Russia
McLaren F1 Team United Kingdom Lando Norris United Kingdom
Daniel Ricciardo Australia
Mercedes-AMG Petronas F1 Team United Kingdom Lewis Hamilton United Kingdom
Valtteri Bottas Finland
Red Bull Racing Honda United Kingdom Max Verstappen Netherlands
Sergio Pérez Mexico
Williams Racing United Kingdom Gerge Russell United Kingdom
Nicholas Latifi Canada
Source: Formula One, 2021
2. Formula One Corporate Strategy
C O R P O R A T E S T R A T E G Y
This presentation includes certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements about Formula 1’s long-term corporate strategies and goals, such as matters relating to race competitiveness, fan engagement and events, viewing experiences, marketing, broadcast opportunities, race promotion, sponsorship, hospitality, sustainability and operational efficiencies, corporate culture and other matters that are not historical facts. These forward-looking statements involve many risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such statements, including, without limitation, possible changes in market acceptance of new products or services, regulatory matters affecting the Formula 1 business, rapid technological and industry change, failure of third parties to perform, continued access to capital on acceptable terms, and changes in law. These forward-looking statements speak only as of the date of this presentation’s release, and each of Liberty Media and Formula 1 expressly disclaims any obligation or undertaking to disseminate any updates or revisions to any forward-looking statement contained herein to reflect any change in Liberty Media’s or Formula 1’s expectations with regard thereto or any change in events, conditions or circumstances on which any such statement is based. Please refer to the publicly filed documents of Liberty Media, including the most recent Forms 10-K and 10-Q, for additional information about Liberty Media and Formula 1 and about the risks and uncertainties related to Liberty Media’s and Formula 1’s respective businesses which may affect the statements made in this presentation.
RA CE
INC REASE C
OMPETITIVENES S AND UNPRE
DICTABILITY ON T RACK
TECHNICAL
/ Develop power unit, suspension, tyre, and aerodynamic specifications with the FIA to close the gap between the front and back of the grid / Codify car designs that showcase best-in-class engineering and
inspire the future of the sport and automotive industry
FINANCIAL
/ Introduce a financial framework to underpin the sustainability of the sport and its teams
/ Make F1 an attractive business for all teams by distributing revenue more equitably and better rewarding on-track performance
SPORTING
/ Identify exciting new formats that engage broader demographics / Support the design and upgrade of circuits to improve the racing spectacle
GOVERNANCE / Streamline the decision-making process / Establish governance practices that enable transparent,
fair and timely decision-making
ENG
AGE
PRODUCE W ORLD
-CLAS S SPEC
TACLES F OR F
ANS ON AND OFF T RACK
EVENTS
/ Make all of our live events amazing standalone spectacles that bring the thrill of F1 to global audiences / Expand the F1 Esports Championship to engage with the
next generation of F1 fans
VIEWING EXPERIENCE
/ Reach the broadest audience on relevant linear and digital platforms / Develop local language coverage in F1’s biggest markets CONTENT CREATION
/ Produce original and tailored content to deepen fan engagement / Increase fan interactions by creating engaging content available
through always-on social and digital platforms MARKETING
/ Build targeted campaigns with recognised partners that strengthen perceptions of F1 as the ultimate racing and entertainment spectacle / Access popular culture to ignite people’s passion for F1 through
influencer partnerships
PERFORM
DRIVE VALUE FOR OUR STAKEHOLDERS
MEDIA
/ Drive sustainable growth with broadcast partners / Grow and enhance direct-to-consumer OTT proposition
to super-serve hardcore fans
RACE PROMOTION
/ Build a geographically diverse race calendar, maintaining heritage circuits and adding new races in iconic locations and destination cities / Pursue opportunities to broaden activities during race week SPONSORSHIP
/ Sign a broad range of partners in every sponsorship tier / Create additional assets to increase commercial opportunities
and exposure HOSPITALITY
/ Continue to deliver the gold standard of sports hospitality / Grow Paddock Club ticket sales, supported by enhanced
in-house sales and marketing resources
SU ST AIN
DELIVER SUS TAIN
ABLE AND EFFICIEN T OPERA
TIONS
DECARBONISATION
/ Facilitate development of F1 cars, powered by hybrid engines and 100% advanced sustainable fuels to ensure F1 is net zero carbon by 2030
/ Develop logistics operations to move our resources around the world with minimal environmental impact REMOTE OPERATIONS / Adopt technical solutions that minimise the amount of
equipment and people sent to each race / Develop and optimise office vs. track-based
TV production operations INNOVATION / Deploy 5G technology to enable a
hyper-connected car, fan and paddock / Scale multi-feed ability by implementing a
more cloud-based sports broadcasting platform
CORPORATE EFFICIENCY / Maximise the energy efficiency of our offices and transition
to 100% renewable power sources / Adopt the highest standards in digital security,
protecting our data and strengthening systems reliability For more information on our sustainability plan, please click here
COLLAB ORA
TE
CREA TE WIN
-WIN RELA TIONSHIP
S WITH OUR P ART
NERS PROMOTERS
/ Generate new commercial opportunities that enhance promoter sustainability / Provide marketing support to drive ticket sales and fan engagement SPONSORS
/ Co-create assets and activations that allow sponsors to tell more effective brand stories through the medium of F1 / Provide a platform for global visibility of sponsors BROADCASTERS
/ Co-create original content to support own-channel and broadcaster programming
/ Enhance availability and accessibility of relevant information and talent LOCAL COMMUNITIES
/ Create more opportunities for local people, causes and businesses to access and benefit from F1 events
/ Work with governments and other partners to launch an ambitious F1-related STEM programme from primary school through to tertiary education
F1 COMMUNITY / Stengthen relationship with the FIA and F1 Teams / Encourage a two-way dialogue with fans
through the market-leading FanVoice platform
EMP
OWER
BUILD AN ENG AGE
D, HIGH -PERF
ORMING W ORKF
ORCE DIVERSITY
/ Improve the diversity of the F1 grid by supporting and promoting driver talent from underrepresented backgrounds / Encourage a diverse and inclusive working environment
from office to paddock CAPABILITIES
/ Use training to develop the skills required to meet our organisational objectives
/ Identify and nurture talent and ability throughout the organisation WELLBEING
/ Cultivate a healthy workforce by championing employee wellbeing and mental health initiatives / Maintain safe working environments for all employees
CULTURE
/ Enhance our culture of embracing innovation and encouraging diversity of thought / Ensure our values of respect, integrity and
inclusiveness are embodied by all of our employees
(Formula 1, 2020)
UNLEASH THE GREATEST RACING SPECTACLE
ON THE PLANET
3. Formula One Sustainability Strategy
S U S T A I N A B I L I T Y S T R A T E G Y
F1 & FUTERRA | SUSTAINABILITY COMMUNICATIONS STRATEGY 2
Over its 70 year history, F1 has pioneered numerous technologies and innovations that have positively contributed to society and helped to combat carbon emissions.
From ground-breaking aerodynamics to improved brake designs, the progress led by F1 teams has benefitted millions of cars on the road today.
Few people know that the current hybrid power unit is the most efficient in the world, delivering more power using less fuel, and hence CO2, than any other road car.
We believe that F1 can continue to be a pioneer for the auto industry, working with the energy and automotive sectors to deliver the world’s first net-zero carbon power unit, driving down carbon emissions across the globe.
In launching F1s first-ever sustainability strategy, with an ambitious target to be a net zero carbon sport by 2030, we recognise the critical role that all organisations must play in tackling this global issue.
Leveraging the immense talent, passion and drive for innovation held by all members of the F1 community, we hope to make a significant positive impact on the environment and communities in which we operate.
Chase Carey, CEO of Formula 1®
COUNTDOWN TO ZERO POSITIVE RACE PRINT
BY 2030 ↘ BY 2025 ↘
ACCELERATE TECHNOLOGIES THAT DECARBONISE THE WORLD
LEAVE A LEGACY OF POSITIVE CHANGE WHEREVER WE RACE
NET ZERO CARBON FOOTPRINT FROM FACTORY TO FLAG
EVERY RACE TO QUALIFY AS AN F1 SUSTAINABLE SPECTACLE ON THE TRACK
ON THE MOVE
WHERE WE WORK
BALANCE TO ZERO Net zero carbon powered race cars
Ultra efficient & low/zero carbon logistics & travel
100% renewably powered offices, facilities and factories
WHAT WE USE
TO THE RACE
WHERE YOU WATCH
WITH OUR HOSTS
Sustainable materials with all waste re-used, recycled or composted
Incentives and tools to offer every fan a greener way to reach the race
Circuits and facilities that are better for fan wellbeing and nature
Credible offsets and breakthrough C02 sequestration programs
Opportunities for local people and causes to get in on the action
F1 Sustainability
RESPONSIBLE SOURCING
TRANSPARENCY
& REPORTING
HEALTH &
WELLBEING ENVIRONMENTAL COMPLIANCE FOUNDATIONS
3
4
Accelerate technologies that decarbonise the world
COUNTDOWN TO ZERO
Our goal is to systematically reduce the CO2emissions generated by our operations, events, logistics and race cars to Net Zero by 2030.
Net Zero Carbon emissions from factory to flag by 2030
5
ON THE TRACK
MEASURE: KG net CO2e*generated per litre of fuel used /Position F1 at the vanguard of the automotive sector, delivering the
most powerful and efficient race cars on earth propelled by sustainably fuelled hybrid power units
Net Zero carbon, sustainably-fuelled, hybrid power units
ON THE MOVE
MEASURE: Tonnes CO2e generated per kilometre /Maximise logistics and travel efficiency through process and volume
optimisation and by using the least CO2intensive transport available Ultra efficient & low/zero carbon logistics & travel
WHERE WE WORK
MEASURE: % renewable electricity generated via PPA renewables /Transition to 100% renewable electricity at all F1 and team facilities
and adopt net zero carbon technologies for HVAC** and mobile power 100% renewably powered facilities, factories and venues
BALANCE TO ZERO
MEASURE: Total tonnes of CO2e captured through carbon sequestration /Fully offset unavoidable emissions through robust and
verifiable biological and technical sequestration programmes Credible biological and breakthrough technical carbon sequestration
* Carbon dioxide equivalent
** Heating, Ventilation and Air Conditioning
6
Our mission is to leave a legacy of positive change wherever we race, enriching local communities and economies, and supporting the natural environment.
Every race to qualify as an F1 sustainable
spectacle by 2025
Leave a legacy of positive change wherever we race
POSITIVE RACE PRINT
WHAT WE USE
MEASURE: % of waste by weight re-used, recycled or composted
% of materials that are recyclable or compostable /Use only recyclable or compostable materials (e.g. zero single-use plastic),
and ensure that 100% of waste is re-used, recycled or composted All event waste re-used, recycled or composted
TO THE RACE
MEASURE: % of fans travelling by public transport, bike/foot or PHEV/EV
% of remaining emissions from travel offset /Enable fans to reach the race by lower/zero carbon transport methods or
credibly offset emissions created by their travel Incentives for fans to reach our events in a greener way
WHERE YOU WATCH
MEASURE: % circuits with F1 approved fan wellbeing and biodiversity action plan
/Prioritise fan wellbeing and the local environment by enhancing biodiversity, improving air quality and offering healthier food options Circuits and facilities that improve wellbeing & biodiversity
WITH OUR HOSTS
MEASURE: Balanced scorecard for local community engagement /Build partnerships that give local people greater access to our events
and that driver positive benefits for local business and causes Opportunities for local people and causes to get involved
7
(Formula 1, 2020)
8
F1 has undertaken a detailed carbon footprint analysis.
For an entire race season, approximately 256,000 CO2 equivalent tonnes are generated.
By 2030 this will be net zero.
Understanding and measuring our environmental impact
CARBON
FOOTPRINT
9 POWER UNIT
EMISSIONS
0.7%
FACILITIES AND FACTORIES
19.3%
BUSINESS TRAVEL
27.7%
EVENT OPERATIONS
7.3%
F1’s 2019 SCOPE 1, 2 & 3 FOOTPRINT WAS ESTIMATED TO BE
256,551
T O N N E S C O2E POWER UNIT EMISSIONS
All emissions associated with the fuel usage of the power units across all 10 teams, at all 21 Grands Prix, and at pre-, mid- or post-season testing
EVENT OPERATIONS All event impacts including broadcasting, support races, Paddock Club operations, circuit energy use, generator use & teams at circuit impacts (excluding Power Unit emissions) LOGISTICS
45.0%
LOGISTICS
All road, air or sea logistics across the sport including the movement of teams equipment, F1 equipment, Paddock Club equipment and race tyres
FACILITIES AND FACTORIES All F1 owned or operated offices or facilities, as well as all teams owned and operated offices, factories or facilities
BUSINESS TRAVEL All individuals air and ground transportation, as well as hotels impact for all F1 Teams employees and employees of major event partners
UNLEASH THE GREATEST RACING SPECTACLE
ON THE PLANET
F1 SUSTAINABILITY STRATEGY 10
4. Interview Transcript with David Nelson
Interviewee name: David Nelson
Age: ~30 years old
Occupation: Lead Data Engineer Department for Education London, United Kingdom Education: Bachelor’s degree in Computing
Coventry University Coventry, United Kingdom
Relationship to Formula 1: Founder of website Motorsport Broadcasting -
https://motorsportbroadcasting.com (previously known as The F1 Broadcasting Blog)
The site intends to give readers an insight into the world of motor sport broadcasting, spliced with news, scheduling and a look at the latest UK viewing figures.
Since 2016, David has attended a range of events as accredited media, such as MotoGP, DTM, W-Series and the World Endurance
Championship.
Focus of the interview: Formula One Corporate Strategy and its implications for repositioning efforts of the sport to transition towards an entertainment brand.
Jakub Valnicek:
Let’s begin, could you state your name, your occupation, and your relationship to Formula One?
David Nelson:
Yep, so I'm Dave Nelson. I run a website called Motor Sport Broadcasting. Now that is not my full-time occupation by day. I'm actually a data engineer for the UK Civil Service. I've got my screen set up here and logged on with my work laptop, but yes, for the purpose of this I run a website called Motor Sport Broadcasting and have been doing that since 2012.
So, to start with, it was just, you know, one of those things between the first and second years of university. To see how it goes and then you know it's taken off since then and you know the people around the industry are reading the site since 2016. I've been to, you know, Moto GP Formula E, the World Endurance championship scene. You know what the TV crews get up to going behind the scenes?
And I think you know the key for me is that the people that need to read the site are reading the site. So, it's attracting the right people. People don't always agree with me, but you know that's the way it goes, and you know the area broadcasting was something I've been interested in for a while, hence why I set up the site.
But of course. I'm also interested in the on-track action. I've been watching Formula One since well over 20 years now, and of course been following other forms and motor sports such as Moto GP. You name it, I probably watched something on it over the past. 20 years so yeah. I like it as a fan and in recent years I guess have been lucky enough to be part of it in a small way.
Jakub Valnicek:
Have you ever considered, perhaps getting more involved within the sport and start actively searching for a job within broadcasting?
David Nelson:
Yeah, it's an interesting point, like I'm still relatively young. I'd like to think, Uhm, so who knows what the future will hold? Maybe you know, I’m not sure if I will always stay in the IT industry. I don't know, but I could always, you know, get a data engineering job within Formula One or motor sport. That's always a possibility. Who knows, maybe one day we'll move into broadcaster. I think right now I think I'm OK where I am, but who knows.
Jakub Valnicek:
That's good.
How would you characterise the 2021 season in Formula One? And especially keeping in mind that next year there is a big change in the regulations. Do you see this championship fight that we are having right now to continue in the future as well? Or do you think that there will be perhaps dominance of one team over the others with was the case in the past with the big change in the regulations.
David Nelson:
I mean, I, you know, I hope we see Hamilton and Max fight it out for years to come, but if you look over history you will know that big rule changes normally mean a major change to the pecking order. You only need to look at the change from 2008 to 2009 with Brawn GP and Red Bull with McLaren and Ferrari slipping right back to know that you know stranger things have happened. Although saying that it’s quite difficult to imagine Mercedes going back to being midfield next year, so I think it's going to take a lot to break the Mercedes stranglehold. And even this year as proving that we're saying it's a really competitive championship, yet somehow Hamilton leads going into the summer. So, you know they're a really dominant force and you know, obviously that's great for them 'cause it shows you know the technical advantage they have, but sometimes it can be, you know bad for the sport, you know if one team is dominating and I say that as someone who grew up liking Schumacher.
Jakub Valnicek:
Right? Same goes for me. I'm really enjoying this year’s championship. Although I have been a fan since 2007 Lewis and I cherish the challenge that he's finally having from Max because it really is super interesting to see the new generation of drivers coming up as well, and I think that's it's also something that attracts the new fans to the sport as well.
David Nelson:
Yes, that’s true.
Jakub Valnicek:
Yeah, so moving on to my research now. I'm analysing and making implications and recommendations to the Formula One corporate strategy. I have sent you the file itself with the corporate strategy and the Word document where I have written out its specific goals and the sub goals, but I will be going over it and you can just express your opinion about these points.
David Nelson:
Yeah, I'll just bring it open a separate window, right? Just so you know, see as you're going through it.
Jakub Valnicek:
Same, same, I have it also side by side.
Jakub Valnicek:
I'm using the framework of Smart goals to evaluate the corporate strategy. So, the smart goals are specific, measurable, achievable, realistic, and time-bound.
And to start this, I would like to ask you whether you find any major issues even without looking at the corporate strategy. As of now, that Formula One is having or maybe has had in the past and how they are fighting it. How is perhaps Liberty Media doing since the takeover? How are they approaching these issues?
If you could find one really big one, that would prevent the sport from being understandable and from attracting more fans or even keeping interest of the old ones.
David Nelson:
So, I think first and foremost, obviously the biggest challenge is the most unexpected one, and that's of course the pandemic and I think you know what needs to be acknowledged is how F1 has got through that. Actually, you know we were all really concerned. And you know what?
16 or 15 months ago that you know it will be in taters and teams would go bust and circuits would get dropped by the wayside But I think it's to, you know, F1's credit the way that they, after obviously they had to restart the championship in July as it were, but I think you know it's to Liberty’s credit the way that they got 17 high quality races going and for me, one of the great things about last year was seeing new circuits 'cause with new circuits you can tell new stories.
You think about, you know the likes of Mugello, which is a Moto GP hotspot as one example.
And then of course the return to Turkey. From racing perspective seeing those circuits back on the calendar, it allowed the broadcasters, the teams. The journalists should just tell new stories, and even though we were living in these strange times, there was a freshness to it as well.
And I really think one thing that one can learn from it is that you don't always need the same 20 races on the calendar every year. Why not rotate some in and out just to, you know, make a lot more fresher for both the audience and those at the circuits.
We take Turkey as an example. OK, maybe the organisers don't have the money for every single year, but if they were to alternate year in year out, they could get full capacity once every two years instead of struggling to get people through the gates every year.
In terms of one thing that I think Liberty got better in recent years, of course coming from the broadcasting side is of course we've talked about the free to air and pay TV stuff, and as you know in the UK where I am, Formula One is heavily on pay TV. You see, in other territories in Germany the key example where Formula One is primarily on Sky Deutschland instead of RTL and obviously that means you know viewing figures decrease.
I've been doing some viewing figures analysis for the F1. You know, in the UK this week for a piece to go on my site next week and actually, Sky’s viewing figures in the UK are going up quite significantly at the moment. And of course, the Hamilton Verstappen battle helps that, but I think where Liberty have got things right is with things like Drive to Survive, with the social media, with the YouTube and actually really trying their best to expose F1 to a newer audience and I think a few years ago I think you'd argue: “Well, the Sky deal isn’t really bringing in any new fans.” But I think Liberty has done a really good job with Drive to Survive converting those, casual passers-by on Netflix to actually converting them into people who watch races you only need to look at the American audience for that as well, so I think, yeah, I guess that's one of the key things for me. Sorry if that was a bit. Of a ramble, but…
Jakub Valnicek:
Not at all I. I think it. It brings up and uncovers some very interesting points because to tell you my story, I'm from the Czech Republic and here the Formula One also moved to a pay TV back in 2012, 2013 I believe, and I haven't been able to get the pay TV channels because we at home just didn't. Didn't subscribe to them, so I started streaming the Sky TV coverage online and usually those broadcasts or these streams were of very low quality, full of ads. But there I realised how much better Sky was covering Formula One than the free to air channels here in the Czech Republic and even when I had the chance to watch the paid coverage, which was still covered by the same commentator, I preferred to watch the low-quality stream from Sky to have a better coverage by experts in the field.
And now that the F1TV finally came to the Czech Republic, I have subscribed and I'm very happy to pay for a good and solid broadcast and we have access also to the archive and stuff.
But my question is, given the the higher quality that the paid channels are providing to the fans, do you think they are doing a good job with promoting themselves and communicating the added value? The added value over the free to air channels? Because I think that in the UK you have like 10 races covered by the Channel 4 which is free to air, and all the races covered by Sky which is a paid channel?
David Nelson:
So that was the case until 2018 and from 2019 onwards Sky covers every race exclusively live with the exception of Silverstone. So that changed in 20, yeah, 2018 to 2019.
Jakub Valnicek:
And given that, do you think that some fans without the encouragement by Liberty would have converted to Sky and wanted to, you know, see the races from Sky? Would they have understood the value? Or do you think that it was immensely the accomplishment of Liberty Media to increase the viewing figures of Sky Sports in the UK?
David Nelson:
Uhm, I mean certainly. You know one of Liberty’s goals is to make sure more people are watching Formula One because at the end of the day, from Liberty’s perspective, Sky pumping a billion pounds into the sport over six years and the last thing Liberty wants to see is, you know, Sky's audience is dropping and then Sky getting cold feet, so it's actually in Liberty’s interest for Sky’s audience figures to increase because then you know that means that in the longer term, Sky will remain invested and you know probably extend their deal into the few years.
So yeah, it's absolutely in Liberty’s interest to see Sky’s figures increase, and I think the viewing figures would have increased anyway this year because obviously Hamilton versus Verstappen is a big draw. But I certainly think you know the stuff that Liberty has done across their platforms has only helped to increase the Sky’s figures further and again we come back to Drive to Survive. If Drive to Survive didn't exist Again, on Dow F1, viewing figures in the USA would have taken off in the way they have.
Jakub Valnicek:
So, as we speak about this, this very much relates to the second goal of Liberty Media's corporate strategy, which is the Engage goal - to produce the world class spectacles for fans, on and off track, and the measure is to increase number of Formula One fans. It also relates to Perform and Collaborate goals, Collaborate - increase partner engagement scores and create win-win relationships with their partners and Perform is to increase revenue and profit of Liberty Media.
So, as it all comes together, would you point out one or maybe several initiatives that the Formula One is doing? You have already mentioned the YouTube of course Drive to Survive and the increase in social media.
If you also see here something more that F1 can do to promote the sport to even broader audiences and attract more fans to the sport?
David Nelson:
OK, so this is maybe of relevance. I attended the Formula E London E-Prix at the end of July.
Right? And after the PCR test... So, I had to have PCR tests to gain access and after the PCR test, I had to go and you know isolate in the hotel for a few hours and I was there in like the little canteen area just on my laptop. Not far away, there were two people from Heineken who
I didn't deliberately overhear, but you know, you hear things and the two people from Heineken were quite clearly on a call with someone doing a review of how wow their fan access stuff at Silverstone did and they were talking about. You know how all the audience at Silverstone was found friendly and they were talking about how the later schedule seemed to help people 'cause it kept people at the track for longer. And they were then talking about, well, how the crowd of Belgium will be. You know, different with socially different demographics. And obviously you've got all the Dutch contingent and that kind of stuff, and that was the first time. Obviously, I'd heard a conversation of that nature and yeah, I thought. Obviously, Heineken have done a lot of work to activate you know their campaigns within F1, but certainly the impression that I got was that from Heineken perspective, the Silverstone weekend was a successful campaign for them at least.
Uhm, so that might be of interest.
Jakub Valnicek:
Yeah, that's a very good point. Do you think it had a lot to do with the new format of the racing weekend with the Sprint race on Saturday and the Qualifying on Friday?
David Nelson:
Uhm, I certainly that's I think it would have helped because normally if qualifying is at 3:00 PM on a Saturday and fans may disappear after that. But by keeping the fans at the track till later, I think they were talking about instead of just doing meets at like lunchtime, Heineken, were able to do something at lunchtime, and then do something again in the evening immediately after qualifying to keep people at the track as well serving up, I think they said afternoon tea from what I remember as well, which of course wouldn't normally be an option.
So, I think certainly the gist that I got from Heineken perspective was that that was a success, and certainly I enjoyed the sprint weekend.
I wouldn't say it's amazing or anything like that, but it's something I'd like to see again experimented with.
Jakub Valnicek:
All right, how do you think this transfers to the audience at home who is watching from on TV because, uh, although there are some attendees at the races, majority of people are watching from home.
David Nelson:
Yeah, so think the Sprint Race is interesting and I made the point on the social media a while back that. If you're doing the Sprint races, but your distribution of those races is the same, what are you achieving? Because you know the same people can access it through the same medium, you're not really opening the sport up anymore, so if you're going to do an experiment with a new format. Why not experiment with a new distribution methods? Why not stream on… For the sake of argument these Sprint events you know why not do live things on Discord or YouTube or whatever.
Now I know I just the reasons why they can't do that because of the broadcasting deal. As you can imagine if Liberty said to Sky, by the way, we are streaming the Sprint races on YouTube.
Sky would have an absolute seizure and rightly so because they've paid so much money. So, there's a conundrum there for Liberty. But from a perfection perspective the experiments with new format, they should really look towards experimenting on the content from as well. But I understand the challenge because, you know, there's a lot of money involved in broadcasting.
Jakub Valnicek:
Those are very, very good points. Do you feel that also the attention span of the younger generation of fans is something that for F1 should work with? Because the format of 300- kilometre race which takes between one and half hour to two hours, is sometimes a little bit longer, especially on a Sunday afternoon? Should Formula One try to explore this? I mean they are already doing it with Sprint qualifying or Sprint races. But is there something more to be done?
David Nelson:
Oh, I mean, depending on who you ask, if you ask for that on Twitter, you'd get some very differing opinions because some people would be like yes, other people would point to the fact that people can binge watch content on Netflix for hours and hours on end, whereas you do get people and I've heard it before where people have said all young people have not longer attention spans like, well, they binge watched Netflix content for hours.
I don't know, I’m normally gaming from doing anything other than working or blogging. So I think that the problem for F1 is not necessarily the attention span, it's just the fact there's a lot more competitors than what there was 20 years ago. So F1 is not just competing with other forms of motorsport, it's competing with other forms of entertainment.
For sake of argument, I was chatting with mates on games and that's another competitor. The likes of Discord, Call of Duty and all of that. They are direct competitors to F1. You've got to look beyond the sporting arena, I think that's something everyone is aware of.
I remember when I chatted to Ellie Norman at F1 a few years ago. I'm pretty certain it was something that she referenced or talked about? That piece is on my site with Eli. You may want to have a read of it if you haven't already. I think it was about two years ago, but the actual gist of it should remain the same.
Jakub Valnicek:
Good, and when you have mentioned the other types of entertainment, is there something Formula One can learn from these sports? Of course, motorsport but then you have mentioned gaming and of course there have been a rise of E-Sports during the pandemic. And so, is there something that Liberty, or perhaps Formula One in general, can take a lesson from an and implement in their sport, especially in with the regard of opening the sport to the others?
Because we can agree that Formula One is, let's say, more complicated than football more complicated than other types of entertainment as well, such as just binge-watching Netflix
series. So how could Formula One explain the sport to the masses without overwhelming them and without, making them more confused than before?
David Nelson:
This is an interesting point because F1 is lucky in that it's got some really good content creators on YouTube. Uhm, for sake of argument on YouTube, ChainBear does an excellent job explaining things for a, you know, very casual audience and I think over the past few years certainly since Liberty have come in, they've done a really good job to modernise this and to helped to demystify some of the technical aspects.
The challenge is that you don't want to dumb it down too much, because F1 is a technical sport and instead of dumbing it down too much, you want to get the casual fans to appreciate the technical aspects.
Because, you know, not only do you get like, let's say you're a young fan who's you know you don't want to dumb it down so much and just say oh there's four tyres on that car. Because if a young fan is interested, they might may not only be a fan for life, but they may actually work in the sport in the future.
Uhm, so you've just you've got to be a little bit careful, I think by how much you dumb it down, but I think on the original point, you know F1 over the past. You know few years has put out a lot of different varieties of YouTube content, and you know, like mentioned at the start, different content creators like ChainBear, WTF1 and others have really helped to in that regard.
Jakub Valnicek:
Now I have two questions and I'm wondering which ones should I ask first, but perhaps come I will start with the more controversial one.
The question is that is the AWS Technical insights providing information during the broadcast, especially the famous tyre graphic with the performance of the tires. Which, uhm, as we know those who look a little bit more in depth into it, they are basically just making an educated guess on the performances of the tire.
David Nelson:
Yeah, yeah.
Jakub Valnicek:
There's hardcore fans and some opinions that I have heard especially for example from Matthew Gallagher from WTF1 he said that Formula One should just stop with it because it's not bringing any additional value, not even to the new fans.
How do you perceive that Formula One is trying to make the sport more approachable, but sometimes, perhaps as you said, dumbing it down a little bit too much?
David Nelson:
Yeah, some of the AWS graphics I like, some I’m really disliking. The tire graphic falls into the dislike category. I don't think I've ever liked that graphic. Uhm, to be honest, it just does not do anything for me.
But there are other graphics like there's the breaking analysis graphic. The compares Lando Norris and Daniel Ricciardo going into turn 4 which would show Norris is like 0,22 seconds faster. Things like that can be really interesting and help explain the story behind Ricciardo's poor performance.
A then you've got, you know, I think the example I gave in an AMA I did on Reddit last week was the graphic of Hamilton hunting down Leclerc in Silverstone. Pretty traumatic because I wanted Leclerc to win that race, but actually, you know some of those graphics are bang on accurate.
You know not everything is going to be to everyone’s cup of tea. We can't like everything, uhm?
I think where Formula One needs to be careful is not to make it too predictable. Uhm, because if you're to, it's like I guess you look at it two ways by AWS saying there's going to be an overtaking four laps. Does it make me stay for those four laps?
Uhm, probably, but.
You know, by telling me there's an overtaking four laps time, I might as well run off and go to the loo and then come back and find out the overtake hasn’t still happened.
So, I think there is a risk with the AWS stuff that F1 does makes it too predictable.
But I also think that you know the production team are aware of that. They don't overdo it.
Yeah, so it's about playing. You know show those graphics into the Grand Prix at the right time for the right purpose and you don't want it played in for every single overtake that actually it has its purpose, I think.
Jakub Valnicek:
Yeah, I think that makes a lot of sense.
My second question was about the content creators. You have already mentioned ChainBear and WTF1. Also, in other countries there are of course multiple other content creators and I believe they are doing an amazing job. Uhm, because there wasn't simply any content let's say 5-6 years back on YouTube about Formula One, or perhaps not as much as today.
And do you feel like these opinion… Sometimes they are called also opinion pieces? Should they be more involved within the sports?
Should they be perhaps invited to learn more about the thought processes that Formula One has? Let's stay on the topic of the AWS graphics. Should Formula One do a little bit more about explaining itself and why they do something, perhaps in cooperation with these media pieces?
Or should they be kept a little bit on the outside and just left speculating on what's going on behind the scenes?
David Nelson:
Umm that's interesting question. Uhm, I can see you know reasons for both in that you know you want WTF1 and ChainBear and other content creators to remain independent. Because you don't want them to toe the party line, you know you want them to say it. How it is dumb.
Obviously you don't want them to pull out factually inaccurate information as well, uhm. So obviously if ChainBear is doing a piece, let's say looking at the 2022 cars you know you want to make sure they get the facts right and that kind of stuff.
But at the same point. I would want the ChainBear still be editorially independent of F1. I'm not sure particularly, I mean collaborative videos, maybe one video ChainBear appearing on the F1 channel. Could that be potentially be a good thing? Certainly would help his audience.
But I think there's a long term thing. For me it it's, you know, be a good idea for them to stay independent and there's no reason why not. Because you know, ChainBear has a large audience.
It's not like you know most of his videos on YouTube got over 100,000 views, so I don't think there's a risk if he was to join forces with the likes of F1, there may be content he'd no longer be able to produce and that wouldn't be a good thing for me.
Jakub Valnicek:
Good, and so I believe we have covered a lot of the broadcast part and a lot of the content creation.
I would like to move on to the technical aspect of Formula One, especially again with the new regulations that Formula One has announced.
First of all, for the time ever there have been budget caps introduced this season and from the next year and with the Formula One, trying to also reduce the carbon emissions in the future by 2030 by a given statement, they would like to be carbon neutral.
How do you think these two things fit together? Implementing other initiatives such as the budget caps and the reduction in carbon emissions. Do you feel these two streams are perhaps conflicting? And is there something that is missing from the initiatives that are being implemented so far? Do you think it could also endanger the sport going into the future?
David Nelson:
Uhm, like on the whole sustainability. As a side from the two points you mentioned, one thing that I have been disappointed in is the lack of a full-scale calendar review. Because I don't like this and it isn't really a point during COVID but before COVID you were going from like Australia to Bahrain into Europe to the Americas, and then you go back to the Asia and then you go back again. Yeah, no, it's not like the geographies were not altogether. Formula One was flying left right and centre across the planet. That hasn't happened as much because of COVID, but even when they initially put out their first draught of the 2021 calendar, you still had Australia. You know, starting the season and then like Singapore and Japan, which are close to Australia towards the end of the season finale. Well, how does that make sense from a sustainability perspective?
Jakub Valnicek:
Plus, there was Canada between the European races as well.
David Nelson:
Exactly, and obviously I know you can't… You obviously can't change the climate of those countries, and certain promoters. Australia will always want to be the first race of the season, but again, that's not an easy answer, but if I'm looking at this purely from a sustainability and forgetting all the other considerations. It just doesn't feel right. You know, that doesn't feel like a good long term thing.
Jakub Valnicek:
That that brings me up to a really, really interesting point as well, which is the whole effect the circus of F1 is having on the environment versus a small, limited effect of the 20 cars that are racing which are now, which Formula One is trying to push towards being more sustainable, racing with bio-fuels, building less components over a season and so on. So they are trying to save the planet?
Formula One is very vocal about what they are doing, but nobody is really talking about the amount of emissions being produced by the fans travelling to the circuits, by the logistics of the of the Formula One teams. Do you feel like Formula One is focused on the correct thing, correct area of the sustainability?
You have already mentioned the calendar review and I totally agree there with you, do you think there is maybe more things that Formula One could do to decrease its environmental impact and increases its sustainability?
David Nelson:
There's always, I think there's always more that F1 can do. The whole point of travelling to and from a circuit is an excellent point, and it's not something I personally thought of before. I don't even know how you'd solve that problem 'cause you can't physically move the circuits. If I think about Silverstone for the sake of argument, the nearest train station to Silverstone is like 20 miles away and the only way you can get to like Moto GP next weekend… So, I'll probably be going to that, so I've been looking at the usual car park and stuff, except it is either you can park your car at Silverstone, in which case I mean driving a long way to Silverstone or you get the bus to, well, you get the train, then the bus.
That every time I've gone to Silverstone I've driven. I've not thought about getting the bus 'cause it's too much for Pfaff. Uhm, but then you multiply my car by the 100,000 other cars and it's like how many of them are electric? Probably a very, very, very small amount, so yeah, that can't have a good effect on the environment whatsoever. Is it something that everyone thought about? I don't really know. Is the honest answer, but it's a fantastic point and really something that they need to look at? It's not just F1, but it's the whole in and out of the circuit as well.
So, on the broadcasting side. What I would say is that a lot of broadcasters and F1 themselves are moving to remote production. Uhm, so what that means is that instead of producing the
action at the circuit, they will produce the action from their base in central London for Sky and similar and obviously other territories around the world.
Uhm, so F1 is doing, I suspect what everyone might be doing is focusing them on things they can directly impact because they can directly influence their own broadcasting, but they can't directly impact whether Silverstone has a new train station. That's a slightly more complex thing, so I suspect there's you know things in that space that would probably make a long term, whereas if F1 promotes the changes they are doing, that may inform the decisions that fans make. That might be the way that everyone seeing it. So, if everyone acts it’s a positive force, fans may see it.
Jakub Valnicek:
May I take from it as well, that Formula 1, by implementing these so called road-relevant technologies in its Formula One cars with the hybrid batteries, more durable engines, and longer lasting tires. Are they also trying to inspire this positive change in the whole industry?
David Nelson:
Yeah, exactly, and you know I've started to look more in the past few months at electric cars.
I've not got one yet because the cost is too high, but it's something I'm now actively considering when you know, you look around us of what's going on with global warming in the environment. Yeah, it's a change that needs to happen, and I think the thing I'd say about F1 is I’m pleased they're doing something. You can always question is it enough? But this thing is going to evolve a lot more over time.
Jakub Valnicek:
You have also listed or uncovered some interesting points How does this relate to the news of some governments implementing changes or restrictions on the internal combustion engines by 2030, 2035 And manufacturers, Volvo already saying they are not going to produce any internal combustion engines past 2030.
Do you think Formula One is going to move, move towards, or transitions towards E-Racing, such as Formula E?
David Nelson:
So, this is an interesting one because I believe, and I don't want to state a date here. But I believe Formula E has the exclusive rights to electric racing until a certain year. I don't know it exactly, but I feel like saying it's 25 years. From 2013, which would take you until the late 2030’s… I don't know. You might need to Google that one, but they certainly have the exclusive rights to electric single seater racing until a certain point.
What F1 does? I mean you can... Unfortunately, we love the sound of the old engines and how it was. But the way things are moving, you even look at things like touring cars which are moving towards electric now which just seems unthinkable even five years ago.
And so it's inevitable. Things are heading in that direction.
Jakub Valnicek:
And in terms of other technologies, do you think Formula One is doing enough or should perhaps introduce other road-relevant technologies or other technologies relatable to IOT? They talk about the deployment of 5G technology to enable hyper connected car fan and a paddock in the Corporate Strategy.
So is there something that Formula One should be doing or should be even more vocal about it? Because the amount of technology that is going on with the development of the cars and the testing and so on, it's just incredible to the casual fan.
David Nelson:
It's interesting point, and so I think there's F1 using technology from elsewhere, but there's other companies using F1 technology, and I think that's the start of the pandemic. Actually, when F1 teams were providing ventilators to hospitals. And obviously that's an extreme example, but it shows how using F1 expertise can help the wider… I'm going to say the wider economy functions – that’s slightly a wrong way of putting it - but in a normal business situation…
I think you look at the work the likes of McLaren and Williams are doing with their applied technology companies. Uh, two really good examples. I'm sure Mercedes are doing stuff as well in in that space. You know all the F1 companies. I ended up going with the budget cap. There's going to be a lot of expertise out there. That's worked in F1 to help with the businesses. So you know, we don't want to lose that expertise through the budget cap.
Jakub Valnicek:
Talking about the budget caps. It has been a controversial topic, especially in the past, around the year 2008, 2009, with the teams threatening an introduction of a different series opposing Max Mosley proposal about the budget caps back ten. Uhm, how do you look at the current status?
In the past, I would usually read so many articles and hear a lot of interviews complaining about these budget caps, but this year or these past two years when they were negotiating the new Concorde agreement, it seemed that it has gone quite smoothly, I would say.
David Nelson:
I think the pandemics forced the hand on that really, uhm, I think the pandemics made everyone realise that the sport needs to be a lot more sustainable. Uhm, because, touch wood we don't get a pandemic again, but it's quite clear that we are going to be living with the effects of COVID for some years to come, even not from a health perspective. The economy is going to take years to recover and that you know if F1 didn't implement a budget cap. Who knows what teams could disappear from the grid? So if you want a sustainable F1 post COVID you needed a budget cap.
I don't I think before COVID it was. “Should we have a budget cap?” whereas now it is “Yes, we need it and we have got to have a budget cap.”
Uhm, I think the pandemic has probably just made everyone a bit more open to the idea.
Jakub Valnicek:
Good so that moves us to the last part of our interview, and that is the two last chapters of the corporate strategy. The Collaborate and Empower.
And I will start with the empower which goal is to “build an engaged, high performing workforce” and the measure is “to increase colleague satisfaction score.”
Now Formula One has been promoting on occasion the We Race As One initiative and also improved or tried to make a statement about the diversity in the sport with the introduction of several initiatives supporting underprivileged minorities coming into the sport, collaborating with universities, and so on.
Do you think that this is an important topic for Formula One and should Formula One be vocal about this? Or is it something that goes a little bit behind the scenes and communicating to the world… How does this bring value to the to the casual fan?
David Nelson:
Yeah, I think... I guess to the casual fan you'd say that by reaching out to unrepresented groups, they're bringing the most talented people into the sport instead of those who just got lucky.
Uhm, the thing I'd point out here about F1 is that in the UK. All of the F1 teams are based within a very, very small geographical region, which means the pool of talent available is very small, so it's like yeah, the only way that's going to change overnight is to…
I think one thing F1 needs to do more of is probably remote working. Like just because you are based up in, you know the North of England. That shouldn't prohibit you from applying for a role that's in London. Uhm, whereas people will see the geography as a natural barrier. And if the F1 Motorsport Valley is in areas of England which are not deprived and pretty certain they are, then you're you know people from deprived backgrounds across England, uhm, let's say in the Northern England who see F1 as in like totally a different universe, so I think, for me, F1 probably needs to do more outreach activities actually on the ground, and I don't just mean F1 specifically that goes across the whole of motor sport. Because the motor sport industry in the UK is massive.
But people you know from underrepresented backgrounds may not realise that. Actually, to get to F1, there's more than 10 teams you can apply for. There are all sorts of different areas in most of what you can go for, and it's about trying to expose. That I would say.
Jakub Valnicek:
Could you just specify what do you mean by the more outreach activities? Is it attending job fairs and doing a little bit more promotion online or what? What more could be done here?
David Nelson:
So, so I think for F1 don't just attract talent that went to the best universities you know. Let's get the apprenticeships out there. Let's get the traineeships out there, and so on and so forth.
Let's bring in people who maybe haven't been as successful in life up until the way at the end
of university, you know, let's bring through people who are care leavers. Let’s make a difference to people's lives!
Uhm, you know, and the thing with F1 is, there is the technical side to Formula One, but there's the non-technical side to F1. You don't need to know all about the toys to be a press officer, to be working behind the scenes, to be a team strategist. You look at, I’m trying to think which pit-wall it is, I think it's Alfa Romeo where they've got a woman on the strategy team.
The point being you don't need to be a straight white male to be in those roles.
Jakub Valnicek:
That's quite interesting. Uh, also, from a personal point, because my goal or my dream is once to work in the Formula One industry, not necessarily for one team, but it makes a lot of sense.
What you're saying.
Now to the point of Collaboration in the Corporate Strategy and with the goal to create more win-win relationships with F1’s partners and the measure to increase partner engagement scores.
Now we have already covered this topic somehow, but I would like to look at the Formula One community, the fan community specifically. In the subgoals F1 specifies that they would like to encourage a two-way dialogue with fans through the market, leading FanVoice platform.
Now a quick question. Have you ever heard of the FanVoice platform?
David Nelson:
I have, I get regular emails about it. (laughter) Jakub Valnicek:
OK, good, uh, have you interacted with the website?
David Nelson:
I mean, I've answered polls, I don't go on their forums.
Jakub Valnicek:
OK, OK because that was something I have uncovered. I have considered myself to know a lot about this sport. But now with the thesis I'm uncovering something new every day and the FanVoice platform was something brand new to me. And when I when I looked at it, it seemed very outdated. The website, trying to interact with it on my phone was just a disaster.
David Nelson:
(laughter)
Jakub Valnicek:
So uh, is there a different platform or different perhaps other than voting for the Driver of the day during the race is there something more Formula One can do to learn about the perspectives of the fans?
They have done it in 2016, 2017 there was a large public poll about expressing fan’s opinions for Formula One, but from what I've been able to understand 92% of those answering were from an English speaking country and also majority of them were males.
Do you think Formula One if it wants to increase the fanbase, should it try to implement some initiatives that would also make the sport interesting for other people, such as women or people from other continents? You know there haven't been a race in Africa for a long time now so is there… Is this the way that Formula One should go towards? Or maybe also by supporting the Series W or having a woman driver, is it something Formula One can do? Or should it maybe use up? Let's say all of its potential to increase its main target group, which is the straight white males? As you as you have described it.
David Nelson:
I, I guess on the dialogue with fans… Like F1 FanVoice - you know you're going to get the views from the same people? You're not going to get a diverse set of answers. I don't feel…
Like if you're looking to implement something new for new fans don't ask the existing fans. It's probably my thought.
The Sprint race as an example, there were some websites which were vocal against it and then there was some which were vocal for it, and it was interesting. You could almost say old school vs. new school thinking with that uhm. And it's only once you cut through the mud and you realise: “Wow, OK, the fact that that website said that and their audience is slightly older than you and you look at like WTF1 and see well, their audience is slightly younger, and they liked it so…” That that's just a basic example, but it's trying to cut through that.
But for engagement I would not be using the F1 FanVoice. Uhm, I know F1 has an official presence on Reddit now, so in Reddit Formula One. I don't know if you actually follow it but yeah, they have an official presence on that. Stefano Domenicali did an AMA on Reddit earlier this year and many F1 drivers have done AMA's - Ask me anything on Reddit. Pierre Gasly, Valtteri Bottas amongst others. I did an AMA on Reddit last week, so clearly, they want everyone to do Reddit. But yeah, I think the Reddit platform. There's over, I think on the F1 subreddit, there's over 1,000,000 followers now, so that's a lot broader than F1 FanVoice I think.
But even then, you know if we're looking at a more basic level, [one of the Corporate Strategy goals] to strengthen F1 community, strengthen relationship with the FIA and F1 teams. It's getting the voices of F1 out there into the community.
I thought, uhm, one thing I really liked during the British Grand Prix programme on Channel 4 was a feature Lee McKenzie did with Sebastian Vettel, where they went to visit the local primary school and they talked all about sustainability and the kids were asking all questions.
OK, the feature was filmed for TV but that was a really good example of engaging with the local community on an important issue with an important voice. Of course, you can't do that all the time because you know F1 drivers are travelling around the world, but that doesn't, you
know, stop, the technical directors of teams or whatever going out to local schools and communities and doing talks. And I think it's that way, you get people at a younger age more engaged in the sport.
Jakub Valnicek:
Yeah, and if you are going to do it with someone, I think Seb Vettel is your guy for this especially.
David Nelson:
Absolutely, yeah.
Jakub Valnicek:
Uh, is there something that you personally would love for Formula One to implement or for them to keep doing or do more of? And on the other hand, maybe even stop doing to increase your own personal value from the sport?
David Nelson:
So, there's one partnership which I think is questionable for F1, and that's the one with Aramco.
That's the oil company, uh, does that go against their ethos of sustainability? Uhm, so... There's the question well should F1 be going to countries which are not sustainable? Question mark, question mark, question mark… So yeah, there's all sorts of different things in that area, I would say.
But in terms of what F1 should keep doing, certainly all the social media stuff that F1 is doing is excellent and most of it my cup of tea, there will always be bits that aren't but.
Jakub Valnicek:
Sorry, I just missed it. Most of it is what? I didn't catch it.
David Nelson:
Most of it is my cup of tea. Yeah, most of its things I like.
But I would say you know; I think I'm looking forward to what 2022 brings. What I think F1 needs to be careful about is that obviously we had the result where Esteban Ocon won in Hungary. We don't want those results every single week. With the greatest of respect to Ocon you don't want it too unpredictable because all of a sudden that becomes predictable. You think back to 2012 as an example, where there's seven winners in the first seven races, you wouldn't want that every single season, because then it's like, it becomes fake.
And if you follow Formula E you will hear that there were a few people unhappy that 15 drivers are in contention in the last weekend for the title. So yeah, it's a balancing act that you want the competitiveness there, but you don't want to lose the…
You know, there's always got to be front runners, mid-runners and people at the back. There's always got to be stories to follow. You can't have one week someone at the back and the next week they happen to be at the front. That just doesn't quite work for me.
Jakub Valnicek:
So, there should be some continuity in itself?
David Nelson:
Yeah yeah, you've got to tell a story.
Jakub Valnicek:
Good.
Well, thank you very much if you don't have anything more to mention. This has been a very, very informative interview from my side and definitely contributed a lot to my research. I will be happy to share my findings with you once I will summarise my thesis.
David Nelson:
Yeah, absolutely that would be good to see, definitely.
Thank you.
Jakub Valnicek:
And, ah yeah, I wish you all the best, with your website and with your involvement in F1. And perhaps we'll meet one day in the paddock if all the things are not done remotely.
David Nelson:
Yeah, good. Take care!
Jakub Valnicek:
Have a good day. Bye, bye!
