Posudek oponenta bakalářské práce
Studijní program:Mezinárodní ekonomické vztahy Studijní obor:International Business
Akademický rok:2020/2021
Název práce:Marketingová strategie společnosti Foodpanda Řešitel:Kiu Hei Yeung
Vedoucí práce:Ing. Jaroslav Halík, MBA, Ph.D.
Oponent:doc. Ing. Ludmila Štěrbová, CSc.
Hlediska Stupeň
hodnocení
1. Stupeň splnění cíle práce 4
2. Logická stavba práce 2
3. Práce s literaturou, citace 2
4. Adekvátnost použitých metod 3
5. Hloubka analýzy ve vztahu k tématu 2
6. Vlastní přístup k řešení 2
7. Formální úprava práce 2
8. Jazyková a stylistická úprava práce 3
Konkrétní připomínky a dotazy k práci:
The BT deals with the marketing strategy of Foodpanda company. The author´s goal was to „ to analyze the marketing strategy of the Foodpanda“. It is necessary to point out that the analysis cannot be a goal, it is one of the possible methods that can be used in the author´s research. From this point of view, it is quite problematic to assess if the author achieved the goal. Moreover, the author does not provide any
methodology for her research, even if she obviously used a combination of some methods. I find the theoretical part very much descriptive, repeating what the author learned from books. The author lost perhaps much energy at this chapter that could have been used for the practical part and theoretical background should have been incorporated into the practical one. I would also appreciate more extended conclusions that would have taken into consideration all the practical chapters of the thesis that has not been the case. On the other hand, the thesis provides a standard marketing strategy analysis and fulfills the requirements given on this type of work. It deals correctly with the quotations. The format should be however improved. Nevertheless, not to state a goal of the thesis and methodology, it is an aspect that should be reflected in the final grade. Questions for the defence: 1. Do you find any weak aspects in the marketing strategy of Foodpanda? What would you recommend in order to overcome them? 2. Do you think that your research outcomes would be similar if you do it in other regions of the world?
Závěr: Bakalářskou práci doporučuji k obhajobě.
Navrhovaná výsledná klasifikace práce: 3
Datum: 7. 6. 2021 doc. Ing. Ludmila Štěrbová, CSc.
oponent práce
