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Conclusion and Discussion

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ANNUAL ASSESSMENT OF THE ONLINE DISPUTE RESOLUTION PLATFOM IN THE EU

5 Conclusion and Discussion

This paper analysed current results of the ODR platform in the EU. During 13 months after the launch of the platform were registered 28506 com-plaints. This initiative of the EC is required due to the increase of B2C e-commerce together with growth in the frequency of disputes from these transactions between traders and consumers. The problem is that the EU ODR platform does not enable resolving the dispute directly, but only facilitates access to ADR entities. However, the term ODR is referred to the continuum encompassing online alternative dispute resolution, online arbitration, and online litigation.22 Most commonly, ODR is defined as a pro-cess whereby disputes are substantially handled via electronic networks such as the Internet.23 Moreover, the ODR process has a dual role - settling dis-putes and also building trust.24 ODR could be useful to build trust with the participants because it allows efficient and effective law enforcement in the online business environment. Therefore, using the ODR platform only as a tool for facilitating the access to ADR entities, is not enough for consumers nowadays. There exist different methods for ODR. Developing successful ODR has become a multi-disciplinary, so the application of intel-ligent agents in the legal field (“AI & Law”) is also used for ODR. For exam-ple, as possible seems application of ODR process using a genetic algorithm for buyer and seller.25 This method is introduced for Business-to-Business

22 PATRIKIOS, Antonis. The Role of Transnational Online Arbitration in Regulating Cross-Border E-Business – Part I. Computer Law & Security Review, 2008, Vol. 24, No. 1, pp. 66–76.

23 XU Zhengchuan, YUAN, Yufei. Principle-based Dispute Resolution for Consumer Protection. Knowledge-Based Systems, 2009, Vol. 22, No. 1, pp. 18–27.

24 KATSH, Ethan. Online Dispute Resolution: Some Implications for the Emergence of Law in Cyberspace. International Review of Law, Computers & Technology, 2007, Vol. 21, No. 2, pp. 97–107.

25 ŠIMKOVÁ, Nikola, SMUTNÝ, Zdeněk. Conceptual Design of Online Dispute Resolution in B2B Relationships. In: DOUCEK, Petr, CHROUST, Gerhard, OŠKRDAL Václav (eds.). IDIMT 2016 – Information Technology, Society and Economy Strategic Cross-Influences – 24th Interdisciplinary Information Management Talks. Linz: Trauner Verlag, 2016, pp. 303–310.

relationships and it would be useful also for disputes from this area with higher value to create the ODR platform. However, resolving disputes through the ODR entities would bring a new challenge and with this aspect is associated possible regulation of accredited ODR providers.26

List of references

Chapters in books, articles (also from electronic databases), confer-ence papers

CORTÉS, Pablo. Developing Online Dispute Resolution For Consumers in the EU: A Proposal for the Regulation of Accredited Providers.

International Journal of Law and Information Technology, 2011, Vol. 19, No. 1, pp. 1–28.

KATSH, Ethan. Online Dispute Resolution: Some Implications for the Emergence of Law in Cyberspace. International Review of Law, Computers & Technology, 2007, Vol. 21, No. 2, pp. 97–107.

PATRIKIOS, Antonis. The Role of Transnational Online Arbitration in Regulating Cross-Border E-Business – Part I. Computer Law & Security Review, 2008, Vol. 24, No. 1, pp. 66–76.

ŠIMKOVÁ, Nikola, SMUTNÝ, Zdeněk. Conceptual Design of Online Dispute Resolution in B2B Relationships. In: DOUCEK, Petr, CHROUST, Gerhard, OŠKRDAL Václav (eds.). IDIMT 2016 – Information Technology, Society and Economy Strategic Cross-Influences – 24th Interdisciplinary Information Management Talks. Linz: Trauner Verlag, 2016, pp. 303–310.

TANG, Zheng. An Effective Dispute Resolution System for Electronic Consumer Contracts. Computer Law and Security Report, 2007, Vol. 23, No. 1, pp. 42–52.

XU Zhengchuan, YUAN, Yufei. Principle-based Dispute Resolution for Consumer Protection. Knowledge-Based Systems, 2009, Vol. 22, No. 1, pp. 18–27.

26 CORTÉS, Pablo. Developing Online Dispute Resolution for Consumers in the EU:

A Proposal for the Regulation of Accredited Providers. International Journal of Law and Information Technology. 2011, Vol. 19, No. 1, pp. 1–28.

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ENG

prof. MUDr. Martin Bareš, Ph.D.; Ing. Radmila Droběnová, Ph.D.;

Mgr. Michaela Hanousková; Assoc. Prof. Mgr. Jana Horáková, Ph.D.;

Assoc. Prof. PhDr. Mgr. Tomáš Janík, Ph.D.;

Assoc. Prof. JUDr. Josef Kotásek, Ph.D.;

Mgr. et Mgr. Oldřich Krpec, Ph.D.; prof. PhDr. Petr Macek, CSc.;

PhDr. Alena Mizerová; Assoc. Prof. Ing. Petr Pirožek, Ph.D.;

Assoc. Prof. RNDr. Lubomír Popelínský, Ph.D.; Mgr. David Povolný;

Mgr. Kateřina Sedláčková, Ph.D.; prof. RNDr. David Trunec, CSc.;

prof. MUDr. Anna Vašků, CSc.; Mgr. Iva Zlatušková;

Assoc. Prof. Mgr. Martin Zvonař, Ph.D.

Editional board

Assoc. Prof. JUDr. Josef Kotásek, Ph.D. (chairman)

prof. JUDr. Josef Bejček, CSc.; prof. JUDr. Jan Hurdík, DrSc.;

prof. JUDr. Věra Kalvodová, Dr.; prof. JUDr. Vladimír Kratochvíl, CSc.;

Assoc. Prof. JUDr. Petr Mrkývka, Ph.D.; Assoc. Prof. JUDr. Radim Polčák, Ph.D.;

prof. JUDr. Petr Průcha, CSc.; Assoc. Prof. JUDr. Markéta Selucká, Ph.D.

COFOLA INTERNATIONAL 2017

In document cofola2017 (Stránka 102-109)