Promotion will be done through web page, brochures, pop-up picture books and other
methods in order to increase awareness and demand for the product.
State, local and regional tourism offices will be equipped with information kits about medieval history of Bosnia and Herzegovina.
This project will get its full sense when the expansion of it happens, then the full package of the most important medieval towns could be offered in order to be vi-sited.
Webpage already exists. It has been done by NGO Mozaik (it can be found on we address www.bosnae.ba). Snapshots can be found in appendix III.
Here are some suggestions which could make web site more interesting and more useful.
1. Web page is out dated. All the events and future actions already happened.
2. There is no option for second language. It is contradictory that this project was made primarily for tourists, mostly non-Bosnian speakers, and there is no option for some other language.12
3. Introduction of QR technology is one of the propositions. In order to keep things plain and simple web site of Fortress in Travnik should hold all infor-mation QR codes are related to. So when captured QR code will lead its user to the same web site every time doing promotion of it consequently.
4. Prices of entrance and everything which could be bought on the Fortress.
5. Schedule of workshops and syllabus of every class.
6. Online shop of all souvenirs offered in souvenir shop with ability to be deliv-ered everywhere in the world.
12.4.1 History of tombstones and fortresses through interactive picture books Vision of this project regarding promotion is to create a set of interactive books
12 Google Chrome and similar web browsers offer possibility of translation of a web page to any language, but there is no guarantee that user of the web site uses the web browser which automatically translates the web page.
teractive picture books in a sense of visual display), mini models and replicas which will have as a mail goal study of Bosnian and Herzegovinian history.
As it is mentioned in the analytical part, people are interested in learning history in entertaining way. Serial of books, models and replicas are firstly intended for the promotion purpose, because of its form and simplicity it can be used by anyone who is studying this field of history.
- Interactive picture books - Tombstones
Tombstones – stecci are medieval gravestones from the Medieval Ages and they cha-racterize history of BiH and neighboring countries. These tombstones were devoted to Bogumili which were related to Bosnian Church (BROCKETT, 2002).
Standing tombstones are built on carved stone in the forms of plates or boxes with pedestal. Shape is mostly irregular and on the surface are decorations and inscrip-tions. Stecci can be spotted in the wider area but mostly can be found in the middle part of BiH.
Medieval gravestones are certainly the most interesting and most important pheno-menon on the art, religion, tradition and history of old Bosnia. As far as it is known there are 60,000 tombstones.
Pictures which are carved in the stone are mostly pictures from hunting, knight tour-naments with explanations on Bosancica.
20km from New Travnik there is historic site – necropolis Maculje, containing 101 tombstones. It has been declared a national monument on 17th September 2007.
Tombstones will be the first serial of interactive picture books offered to audience.
Before publishing and printing these books five to fifteen most common and charac-teristic tombstones motifs will be chosen. It would be one book per tombstone. The book would have proportionally done model of a tombstone and basic information about it (location and meaning if it is determined).
- Interactive picture books –Medieval towns and fortresses
Next serial will be medieval fortresses and towns. They will be consisted of pop up
models of crests and actual fortresses which will pop up when the used opens the covers.
Purpose is to educate and to distribute information about Bosnian most valuable his-toric facts. These books would be made on a principle of pop-up picture books, where medieval fortresses will be printed and they would be in three-dimensional setting inside the picture book.
13 EVALUATION OF THE EFFECTIVENESS OF MARKETING PLAN
Evaluation of effectiveness and quantifying marketing plan is the field which is one of the biggest dilemmas on the market today. Mostly effectiveness of marketing plan is mirrored in ROI – return on investment.
ROI should be positive and it should go up. It is important to identify the sale cycle and the term in which profit is accepted. Some projects need more time to earn profit and become self – sustainable than others.
Next important indicator is satisfaction of tourists and their evaluation of touristic offer. Different survey methods should be developed to examine satisfaction of the customer. Mostly used one is a questionnaire. Questions should be created carefully so the answer could point to the potential problem or strong side of the offer.