At the beginning of the online questionnaire, the Survey Introduction is as follows:
“The following survey is focused on the Big Data phenomenon and awareness of its impact on society. The term Big Data is used in the survey as a general term covering applications, processes and infrastructure that are used for the collection and processing of data in big volumes, variety and velocity.
Big Data is herein used to cover both the technologies and also general trends in society where data are analysed with the purpose to influence and predict people´s behavior.
Google, Facebook or mobile operators and some others are good examples of companies
81 operating in the field of Big Data. Based on their approach to Big Data, these companies can predict many aspects of society, for example, weather forecasts, share prices, voting preferences, relationship breakups and many others.” (Author, Online Questionnaire at www.1ka.si)
Declaration and GDPR consent.
This survey is done only for academic purposes and there is no commercial interest.
By continuing, you agree with the processing of your answers for the purpose of their evaluation.
The main question has the following wording:
Main Question
Do you think that new Big Data technologies impact equality among people?
Table 9 – Main question wording (Author)
7.4.1 Big Data Analytical Questions / Issues Below is shown the wording of the analytic question.
Issue How important are the following Big Data issues for you?
Privacy Intrusion
Privacy intrusion.
New Barriers Creation of barriers by Big Data dividing people with advantages from the rest.
Power of All Data
Only a few data monopolies such as Google, Facebook ...etc. are able to see the global view and are able to predict the future.
Business Advantage
Specific business advantages are available to a limited group of big corporations such as banks, mobile operators …etc.
New Big Brother Effect
It creates a situation in which we are observed by technologies all the time and our life can be influenced without our knowledge.
Issue How much do you agree with the following opinion?
Missing Transparency
The world is managed by complicated mathematical algorithms that I increasingly do not understand.
Confusion I am losing faith in a better world and future because Big Data is confusing what is right and wrong.
82 Social
Pressure
Big Data creates social pressure on me to use new services that are used by others.
Belief in Legislation
Proper legal regulation can solve the majority of Big Data problems.
End of Theory
Today it is not essential to understand underlying principals deeply but to be able to show results in a lot of figures and graphs.
Data Religion I think that the quality of my decisions is dependent only on how much data I am able to collect.
Table 10 - Big Data Analytical Questions wording / Issues 2-11, (Author)
A special area of the issues are the questions on the awareness of respondents about the reality of data collection by Telecommunication operators in the Czech and Slovak Republics investigated by the questions below.
Data
Unawareness Issues.
What data do you think are available to your mobile operator based on your contract?
Location Tracing
Data about my location at almost every moment of the day.
Timing of Activities
Record of every call and text that I make.
List of Calls Data about phone numbers with which I am calling or texting.
Web History A list of web pages that I have viewed from my mobile.
Message Content
The content of my text messages.
Calls Recording Recordings of my phone calls.
Table 11 - Big Data Analytical Questions wording / Issues 12, (Author) 7.4.2 Human values questions
The wording of values is based on questions that were inspired by the Schwartz theory and EU Charter of Fundamental right is shown below.
Value How important are the following values for you?
Personal Human Dignity
Respecting the physical and mental integrity of individuals.
Personal Self-direction and Achievement
To be able to independently decide about my life and success.
Personal Pleasure
To have a lot of pleasure in my life and to enjoy it.
83 Personal Security
Feel safe in my life.
Social Benevolence
Respecting needs of the closest group such as family and friends.
Social Universalism
Respecting needs of all people and the environment.
Social Equality
Equality of all people with no differences.
Social Solidarism
Helping members of society in their hardships.
Table 13. Human Values Questions
Table 12 - Human Values Questions wording (Author) 7.4.3 Socio-demographic questions
The wording of socio-demographic questions with the list of possible answers is shown below.
1. Where were you born?
a. The Czech Republic b. The Slovak Republic c. The Netherlands
d. another European country / please enter …………..
e. outside Europe / please enter …………..
2. Sex?
a. Male b. Female 3. Region?
a. Big city (more than 100,000 people)
b. Small city (between 5,000 and 100,000 people) c. Rural (less than 5,000 people)
4. Occupation?
a. Student b. IT professional
c. Other / Please write ………..
5. IT experience?
84 a. None - I do not use computers regularly
b. Low - I am able to use the web and to email
c. Medium - I do well with tools such as Word, Excel and Powerpoint d. Advanced - I can program and use command line, such as SQL query in
databases
e. Expert - I regularly do object programming and also machine learning
6. Age?
a. 20 years old or younger b. 21-25 years old
c. 26-35 years old d. 36-50 years old e. over 51 years old