Posudek oponenta bakalářské práce
Studijní program:Mezinárodní ekonomické vztahy Studijní obor:International Business
Akademický rok:2020/2021
Název práce:Realizace společenské odpovědnosti firem v oděvním průmyslu Řešitel:Yuliya Piatachkova
Vedoucí práce:Ing. Aleš Lisa, Ph.D.
Oponent:Ing. Petr Vymětal, Ph.D.
Hlediska Stupeň
hodnocení
1. Stupeň splnění cíle práce 2
2. Logická stavba práce 2
3. Práce s literaturou, citace 2
4. Adekvátnost použitých metod 3
5. Hloubka analýzy ve vztahu k tématu 3
6. Vlastní přístup k řešení 2
7. Formální úprava práce 2
8. Jazyková a stylistická úprava práce 2
Konkrétní připomínky a dotazy k práci:
The author of the thesis chooses a current topic that is influential and partly ”fashionable”. The aim is clearly defined, I appreciate the case study method – but it is not listed as the main one. On the other hand, it would be more appropriate in this case to formulate the questions to which the thesis seeks answers – it would then be easier to follow the logic of the structure and argumentation.
The structure of the thesis is logical and has only two chapters. The first chapter is a theoretical anchoring of the issue of corporate social responsibility and is quite (perhaps too) broad. The second chapter deals with H&M – a historical overview and the GRI standard in order to see how the company meets the GRI.
However, the topic and initial sub-chapters of the second chapter seemed promising, the final sections are quite complicated and in my opinion should be more elaborated and well connected to the other sections.
In particular, the final recommendations section feels ”detached” from the previous analysis – I expected an annotated summary of the main recommendations; in fact, they are rather hidden in the short text.
Moreover, I missed the justification why the author advocates/suggests some recommendations and not others. The conclusion of the thesis is disappointing – the author is more concerned here with the structure of the thesis, not the answers (but this is due to the lack of a question in the introduction) and the main summary of the findings. This is a pity.
Another point I am not sure about is the separate literature review, or rather the literature review is not part of the theoretical part, nor is the methodological part. The methodology section is too brief and does not introduce the reader much to how the analysis is finally done and what specific data is analyzed.
Linguistically and grammatically, the work is of a good standard. Occasionally, complex sentences appear in the text. The author uses citations and all relevant documents are cited and included in the references, but I do not know why the citations often do not indicate the specific page from which the text has been drawn. The formality of the work is acceptable.
Overall, I recommend the thesis for defense and rate it as VERY GOOD.
DEFENSE QUESTIONS: 1) If you select three main recommendations for H&M in terms of GRI, which one – and why – would you choose? 2) If you compare H&M to the overall performance of other companies in the apparel industry in terms of GRI, what is H&M’s position? 3) If you think about the concept of GRI, do you believe it can really make a difference? Rather, focus on possible criticisms of the concept.
Translated with www.DeepL.com/Translator (free version)
Závěr: Bakalářskou práci doporučuji k obhajobě.
Navrhovaná výsledná klasifikace práce: 2
Datum: 12. 5. 2021 Ing. Petr Vymětal, Ph.D.
oponent práce
