University of Economics, Prague Faculty of Business Administration
Master's thesis evaluation by the supervisor
Title of the Master's thesis:
Author of the Master's thesis:
Objectives of the Master's thesis:
Criteria (max. 10 points per category) Points awarded
1. The objectives of the thesis are evident and accomplished 7
2. Demands on the acquisition of additional knowledge or skills 7
3. Adequacy and the way of the methods used 7
4. Depth and relevance of the analysis in relation to objectives 7
5. Making use of literature/other resources, citing 9
6. The thesis is a well-organised logical whole 7
7. Linguistic and terminological level 10
8. Formal layout and requirements, extent 8
9. Originality, i.e. it is produced by the student 7
10. Practical/theoretical relevance/applicability 6
Total score in points (max 100) 75
Final grading Very good (2)
Overall evaluation and questions to be answered in the course of the defense:
Name of the Master's thesis supervisor:
Occupation of the Master's thesis supervisor:
The presented thesis is divided into theoretical and practical part, as usual. In theoretical part, the author characterizes traditional and new retail industry. Further, she pays attention to basic terms as strategy and strategic analysis methods. In practical part, she introduces an analysed company and applies chosen methods. The extent of used literature is at good level.
Some methods could be elaborated in greater depth and detail. I recommend the presented thesis for defence. Questions for defence: 1) The author writes about the growing segment of fresh food. What are the main reasons (causes) for growth of this segment? 2) The author writes that food market is “a highly homogeneous market”. Are any segments of food market at least partially diverse? For example, organic food segment is very popular in Europe. Organic label or eco-friendly label can be a way of differentiation. What is the opinion of the author? 3) How popular is a local food production in China? Can be an emphasis on domestic production a way of differentiation in China?
doc. Ing. et Ing. Josef Krause, Ph.D.
Prague University of Economics and Business, Faculty of Business Administration
Analysis of new retail business formats & Development Strategy Analysis of Yonghui Superstores new retail business
XinYao Lu
To analyse the new retail business sector of YongHui Superstores Co., Ltd. and define its outstanding advantages to adapt the new retail upsurge and to formulate recommendation to YongHui Superstores Co., Ltd. for further development.
E V A L U A T I O N O F T H E M A S T E R ' S T H E S I S
June 8, 2021
Signature of the Master's thesis supervisor
