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University of Economics, Prague Faculty of Business Administration

Bachelor´s Thesis Evaluation by the Opponent

Title of the Bachelor´s Thesis:

Author of the Bachelor´s Thesis:

Criteria (each max 10 points) Points awarded

1. The goals of the thesis are evident and accomplished 6

2. Demands on the acquisition of additional knowledge or skills 5

3. Adequacy and the way of the methods used 6

4. Depth and relevance of the analysis in relation to goals 6

5. Making use of literature/other resources, citing 5

6. The thesis is a well-organised logical whole 6

7. Linguistic and terminological level 8

8. Formal layout and requirements, extent 7

9. Originality, i.e. it is produced by the student 6

10. Practical/theoretical relevance/applicability 5

Total score in points (max 100) 60

Final grading dobře (3)

Overall evaluation (cca 200 words):

Question/s from the opponent:

The name of the opponent:

The employer of the opponent:

02 June 2021

Signature of the opponent

I honestly declare that I am not in any allied relatioship with the author of this Bachelor´s Thesis.

Impacts of COVID-19 on the shift in e-commerce paradigm

Patrik Blažovský

Aleš Kubíček, PhD.

Prague University of Economics and Business

The aim of the thesis is weirdly formulated. To educate readers might be a contribution but not a goal. Similarly, an analysis is merely one of the research methods. The significant part of the theoretical part is dedicated to describing various e-business models from a single book. A table would be more than enough. I see very little added value in the so-called practical part.

While the topic is actual and still developing, a practical part is purely descriptive; the author compiles world-level information from multiple industries from secondary sources. Even a list of brief, bullet-point style recommendations is full of citations to Deloitte. I do not understand why the author introduces strategic and financial analyses (among others) in the theoretical part when he never gets to use them in the practical part? Frankly, I do not find a summary being complex. If any, it is vague and general. Nearly every table is from a secondary source. Formally, the thesis is in good condition- the introduction, conclusion and reference are not numbered

Questions: 1) What theoretically and practically prevented the author from conducting a proper strategic (and/or financial) analysis? 2) The author dedicated a significant part of the theoretical part to introduce various B2B and B2C business models.

How is their introduction relevant to the practical part? Will Covid have a different impact on them in the short- and long-run?

E V A L U A T I O N O F T H E B A C H E L O R´S T H E S I S

Above

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