University of Economics, Prague Faculty of Business Administration
Bachelor's thesis evaluation by the opponent
Title of the Bachelor's thesis:
Author of the Bachelor's thesis:
Objectives of the Bachelor's thesis:
Criteria (max. 10 points per category) Points awarded
1. The objectives of the thesis are evident and accomplished 6
2. Demands on the acquisition of additional knowledge or skills 7
3. Adequacy and the way of the methods used 6
4. Depth and relevance of the analysis in relation to objectives 6
5. Making use of literature/other resources, citing 5
6. The thesis is a well-organised logical whole 6
7. Linguistic and terminological level 6
8. Formal layout and requirements, extent 7
9. Originality, i.e. it is produced by the student 6
10. Practical/theoretical relevance/applicability 6
Total score in points (max 100) 61
Final grading Good (3)
Overall evaluation and questions to be answered in the course of the defense:
Name of the Bachelor's thesis opponent:
Occupation of the Bachelor's thesis opponent:
Aleš Kubíček
Department of Strategy
I honestly declare that I am not in any allied relationship with the author of this Bachelor's thesis.
Strategic Analysis of NIO Inc.
Aman Sharma
To conduct a strategic analysis of NIO Inc. and suggest recommendations for the company’s management
E V A L U A T I O N O F T H E B A C H E L O R ' S T H E S I S
The introduction of the thesis is rather weak. The theoretical part starts without an introduction with the levels of strategy.
The author layers tool upon tool but does not go into depth, which is evident in the practical part. Stakeholder analysis is commented superficially and the realities of the Chinese market are missing. The factors of the PEST analysis could have been objectified. I appreciate the effort to benchmark a company with competitors, but it deserves a better presentation of the evaluation method. Scenario planning is very short and poorly commented, completely lacking suggestions for the company's actions in each scenario. The same can be said about the poorly constructed SWOT analysis. The paper lacks a conclusion, there are only recommendations in the form of bullet points.
The quality of literature resources is lacking. The author, even in the theoretical part, draws extensively from internet sources that have no author and do not go through any peer review process. Occasionally I came across grammatical errors.
Q: 1) The motivation for choosing the firm is not obvious. Why a firm operating in the Chinese market? Why is it necessary to conduct a strategic analysis of this company? Can the choice of firm/market affect the quality of the analysis? 2) The recommendation such as "maybe get in hedging option" is based on what analysis? Could you link the individual recommendations with the respective analysis?
January 27, 2022
Signature of the Bachelor's thesis opponent
