Master´s Thesis Evaluation by the Opponent
Title of the Master´s Thesis:
Pricing Strategies on the Construction Tools Market Author of the Master´s Thesis:
Bc. Vojtěch Mareček
Goals of the Master´s Thesis:
To review and improve the pricing strategy the Company has set for its power tool leasing service. Further goal of the thesis is to conduct a market research with the aim to discover whether similar services are offered by the Company’s local competition and what is their pricing strategy..
Evaluation:
Criteria Description Max.
points
Points
Content 70%
Output Quality Results of the thesis are well presented and discussed, author demonstrates in-depth understanding of the specifics of company environment. Results and practical relevance of the primary research in the practical part are affected by deliberate simplification and limitations, as author himself correctly admits in the latter parts of the thesis.
20 16
Goals Goals of the thesis are clearly stated but quite ambitious given the overall
simplification and limitations presented in the thesis. 10 8 Methodology: Author has chosen quantitative approach with the application of conjoint
analysis in order to answer his research questions and accomplish the pre- set goals of the thesis.
20 18
Theory/
Conceptualization:
Theoretical part is clearly focused on pricing, but author limits his literature review to few basic concepts. Review of current trends such as dynamic pricing or potentially important concepts linked to the topic such as price segmentation would have been preferable.
20 14
Formal requirements 15%
Structure: The thesis is a consistent, well-organised logical whole.
3 3
Terminology: Linguistic and terminological level are adequate.
4 4
Formalities: The formal layout and abstract meet the requirements, the extent seems to meet the requirements, but it is on the lowest limit of acceptable
requirements for master thesis. 4 1
Citing: The plagiarism test did not reveal serious problems with citations.
4 4
Deliv ery 15 % Presentation
document:
Is the presentation itself structured in a clear way? Is it appealing and easy to
follow? Does it convey the message efficiently? 5
Presentation skills:
Are you conveying the message efficiently and timely? Do you use
appropriate words, speed, tone of voice, gestures, movement etc. to express
your thoughts in a clear manner? 5
Argumentation: Are you able to readily and briskly react to questions or comments? Are you able to explain unclear parts and connect comments to relevant places in your presentation or parts of particular analyses? How well are you able to defend to your ideas and recommendations?
5
