Veřejná příloha23282_kows00.pdf, 1.1 MB Stáhnout

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Jan uar y 21 , 2022

Smart Glasses in the 2020 ^{s society}

a sociological approach

Master Thesis presentation

by

Samantha Kowarik

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What are we talking about?

… Smart Glasses first appeared in the 1960s ¹ - there are still doubts ²

… Smart Glasses have been tested in the context of health care, on the road, for navigation in public places, for support during sportive activities ³

… technological progress leads to changes in a society ⁴ – a drift towards Society 5.0 ⁵

… megatrends help to trace the social change back to single movements ⁶

|

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Ask the right questions

Which areas of application can be considered in the

private sector?

Which social aspects influence the use of Smart

Glasses in the private sector?

To which extent can Smart Glasses replace or

supplement the

smartphone in the future, in line with the theme

“leave your phone in your pocket”?

HOW DO

NETWORKING TECHS PERCEIVE SMART GLASSES

IN TERMS OF

SOCIAL FACTORS?

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Deep Dive

SOCIETY IN TRANSACTION

Social transformation encompasses more than just change in the values and norms of a culture

⁷

World economy is driven by long-term factors, so-called megatrends

⁸

SMART GLASSES DO NOT EQUAL SMART GLASSES

One is somewhere between a Real and Virtual Environment

⁹

EMERGENCE OF A NEW IDENTITY

Lifestyle domains mirroring megatrends

Networking Techs as part of the Super Smart Society

¹⁰

7 -Essien, 2020, p. 371 |8 -Störmeret al., 2020, pp. 130 | 9 -Flavián et al., 2019, p. 548 | 10 -Bryndin, 2018, p. 12

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development The of the 2020s

society

Society 5.0 a combination backed by STI, where peoples’ happiness comes first

¹¹

adapted from Deguchi & Kamimura, 2018, p. xii; Harayama, 2018, p. 557; Japan Business Federation (Keidanren), 2016, p. 8 | 11 - Deguchi et al., 2018, p. 18; Harayama, 2018, p. 556; Nakanishi & Kitano, 2017, p.5;Onday, 2019, p.1

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The impact of

megatrends

”The most reliable way to anticipate the future is by understanding the present.”

¹⁸

18-Naisbitt,1982,p.xxiii|adaptedfromBisoffi,2019;Bontoux&Bengtsson,2015;Frick&Höchli,2014;Retiefet al.,2016; Ring, 2013; SocialInnovation Academy, 2020; Störmeretal.,2020; Zukunftsinstitut, 2019a

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Smart Glasses as the

innovative elements of social change

Technology with limited Augmented Reality

capabilities.

Provides information with additional

Artiﬁcial Intelligence

functionalities.

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Luxunature Today

Presentations are communication tools that can be used as lectures.

The people to approach:

Networking Techs

Classifying people’s digital skills, attitudes and behaviour: Digital Literacy

³⁴

and Technology Affinity

³⁵

34 -European Commission, 2014, p. 6 | 35 -Karrer et al., 2009, p. 197

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Research conduction

EPISODIC INTERVIEW

³⁶

SOCIAL NETWORKED &

TECHNOLOGY AFFINITY ³⁷ CIRCULAR DECONSTRUCTION

³⁸

• Narrative-episodic and

conceptual-semantic knowledge

• Aim: target a range of data types (narratives, argumentations,

explanations of concepts) and triangulate them with each other

• Focus: social representations

• Semi-structured interview with open questions carried out in several waves

Phase I

• Step 1: Interview motto

• Step 2: Summarised re-narration

• Step 3: Keyword list

• Step 4: Catalogue of themes

• Step 5: Paraphrasing

• Step 6: Central, interviewspecific categories

Phase II

• Synopsis

• Compression

• Comparative paraphrase

• Selection according to collectivities

• Group as a form of society that represents the Networking Techs

• Degree of networking, digital

communication, affinity for technology

 digital competence indicators, technical enthusiasm, technical competence (min. 75%)

• comprehensive picture: German- speaking, balance between

women/men, eye-glasses wearers

36 - Bryman & Bell, 2011, pp. 402–406; Dresing & Pehl, 2018, p. 7; Flick, 2011, 2018; Jaeggi et al., 1998, p. 6; Kaivo-oja, 2017, p. 99; Tracy, 2019, p. 78 | 37 -European Commission, 2014, p. 6; Gladden, 2019, p. 18; Karrer et al., 2009 | 38 -Jaeggi et al., 1998, pp. 7-17

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Answer the right questions

Which areas of application can be considered in the

private sector?

Which social aspects influence the use of Smart

Glasses in the private sector?

To which extent can Smart Glasses replace or

supplement the

smartphone in the future, in line with the theme

“leave your phone in your pocket”?

HOW DO

NETWORKING TECHS PERCEIVE SMART GLASSES

IN TERMS OF

SOCIAL FACTORS?

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Perception of Smart Glasses

Positive/negative aspects of Smart Glasses

Use cases for Smart Glasses

Technology as part of everyday life

Social interaction with Smart Glasses

Prerequisites for the use of Smart Glasses

Smart Glasses as a

supplement/replacement for smartphones

Individual/social

behavioral impact of Smart Glasses

C om pre sse d C at eg ori es

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Number of relevant text passages by category

i) Technology as part of everyday life ii) Perception of Smart Glasses

iii) Positive/negative aspects of Smart Glasses iv) Use cases for Smart Glasses

v) Individual/social behavioral impact of Smart Glasses vi) Social interaction with Smart Glasses

vii) Prerequisites for the use of Smart Glasses

viii) Smart Glasses as a supplement/replacement for smartphones

(13)

Perception of

Smart Glasses

(14)

Use cases for

Smart Glasses

(15)

Individual/

social

behavioural

impact of Smart

Glasses

(16)

Smart Glasses as a

replacement

for smartphones

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We think too much and feel too little. More than machinery, we need humanity. […] The aeroplane and the radio have brought us closer together. The very nature of these inventions cries out for the goodness in men. […] You, the people, have the power to make this life free and beautiful, […] a wonderful adventure. […]

Veřejná příloha23282_kows00.pdf, 1.1 MB Stáhnout

Jan uar y 21 , 2022

Smart Glasses in the 2020 s society

a sociological approach

Master Thesis presentation

by

Samantha Kowarik

What are we talking about?

… Smart Glasses first appeared in the 1960s 1 - there are still doubts 2

… Smart Glasses have been tested in the context of health care, on the road, for navigation in public places, for support during sportive activities 3

… technological progress leads to changes in a society 4 – a drift towards Society 5.0 5

… megatrends help to trace the social change back to single movements 6

Ask the right questions

Which areas of application can be considered in the

private sector?

Which social aspects influence the use of Smart

Glasses in the private sector?

To which extent can Smart Glasses replace or

supplement the

smartphone in the future, in line with the theme

“leave your phone in your pocket”?

HOW DO

NETWORKING TECHS PERCEIVE SMART GLASSES

IN TERMS OF

SOCIAL FACTORS?

Deep Dive

SOCIETY IN TRANSACTION

Social transformation encompasses more than just change in the values and norms of a culture

World economy is driven by long-term factors, so-called megatrends

SMART GLASSES DO NOT EQUAL SMART GLASSES

One is somewhere between a Real and Virtual Environment

EMERGENCE OF A NEW IDENTITY

Lifestyle domains mirroring megatrends

Networking Techs as part of the Super Smart Society

development The of the 2020s

society

Society 5.0 a combination backed by STI, where peoples’ happiness comes first

The impact of

megatrends

”The most reliable way to anticipate the future is by understanding the present.”

Smart Glasses as the

innovative elements of social change

Technology with limited Augmented Reality

capabilities.

Provides information with additional

Artiﬁcial Intelligence

functionalities.

Luxunature Today

Presentations are communication tools that can be used as lectures.

The people to approach:

Networking Techs

Classifying people’s digital skills, attitudes and behaviour: Digital Literacy

and Technology Affinity

Research conduction

EPISODIC INTERVIEW

SOCIAL NETWORKED &

TECHNOLOGY AFFINITY 37 CIRCULAR DECONSTRUCTION

• Narrative-episodic and

conceptual-semantic knowledge

• Aim: target a range of data types (narratives, argumentations,

explanations of concepts) and triangulate them with each other

• Focus: social representations

• Semi-structured interview with open questions carried out in several waves

Phase I

• Step 1: Interview motto

• Step 2: Summarised re-narration

• Step 3: Keyword list

• Step 4: Catalogue of themes

• Step 5: Paraphrasing

• Step 6: Central, interviewspecific categories

Phase II

• Synopsis

• Compression

• Comparative paraphrase

• Selection according to collectivities

• Group as a form of society that represents the Networking Techs

• Degree of networking, digital

communication, affinity for technology

 digital competence indicators, technical enthusiasm, technical competence (min. 75%)

• comprehensive picture: German- speaking, balance between

Smart Glasses in the 2020 ^{s society}

… Smart Glasses first appeared in the 1960s ¹ - there are still doubts ²

… Smart Glasses have been tested in the context of health care, on the road, for navigation in public places, for support during sportive activities ³

… technological progress leads to changes in a society ⁴ – a drift towards Society 5.0 ⁵

… megatrends help to trace the social change back to single movements ⁶

TECHNOLOGY AFFINITY ³⁷ CIRCULAR DECONSTRUCTION

Let us use that power. […] Let us fight for a world of reason, a world where science and progress will lead to […] happiness ³⁹

Smart Glasses in the 2020 ^{s society}