University of Economics, Prague Faculty of Business Administration
Bachelor's thesis evaluation by the opponent
Title of the Bachelor's thesis:
Author of the Bachelor's thesis:
Objectives of the Bachelor's thesis:
Criteria (max. 10 points per category) Points awarded
1. The objectives of the thesis are evident and accomplished 9
2. Demands on the acquisition of additional knowledge or skills 8
3. Adequacy and the way of the methods used 8
4. Depth and relevance of the analysis in relation to objectives 8
5. Making use of literature/other resources, citing 9
6. The thesis is a well-organised logical whole 10
7. Linguistic and terminological level 10
8. Formal layout and requirements, extent 10
9. Originality, i.e. it is produced by the student 9
10. Practical/theoretical relevance/applicability 10
Total score in points (max 100) 91
Final grading Excellent (1)
Overall evaluation and questions to be answered in the course of the defense:
Name of the Bachelor's thesis opponent:
Occupation of the Bachelor's thesis opponent:
June 6, 2021
Signature of the Bachelor's thesis opponent
The prosperity of operating small-scale business without physical place: The case of a sewing brand
Khegay Yelena
The objective of the thesis was to prepare a business plan for a sustainable fashion brand named ETHI.
E V A L U A T I O N O F T H E B A C H E L O R ' S T H E S I S
The author wrote a thesis that is evaluating a business opportunity in the form of a business plan. The theoretical part deals with terminology, business plan components and tools, and analyzing models.
The practical part is the business plan itself. It consists of the opportunity description, marketing, market potential, people, and financials. Part of the business plan is dedicated also to ethical and environmental norms that are important to the brand's vision. I would like to see data from google trends and AdWords to support the financial side of the business. But that will be probably the next phase of the business execution. The author delivers quality work, with a clear structure that is easy to navigate. After a successful defense, I recommend an Excellent evaluation.
Questions:
What are the key activities of ETHI's Go-to-market strategy?
Do you plan to run trial collection to validate your assumptions?
What is the unique value proposition that differentiates the new brand from the existing competition?
Michal Andera, Ph.D.
Department of Entrepreneurship
I honestly declare that I am not in any allied relationship with the author of this Bachelor's thesis.
