Master´s Thesis Evaluation by the Supervisor
Title of the Master´s Thesis:
Leadership communication on LinkedIn during the times of COVID-19 Author of the Master´s Thesis:
Mgr. Kateřina Marxtová Goals of the Master´s Thesis:
To serve as an exploratory study of the COVID-19 pandemic and its impact on leadership communication.
To formulate observations that could be verified in consequent quantitative research for their wider applicability. Also, to compare the observed patterns with existing managerial models to detect any possible exceptions and identify potential modifications. To seek to advance knowledge by analysing and describing communication of top world leaders over the COVID-19 crisis and by deriving best practices to guide leaders in their online communication in similar future conditions.
Evaluation:
Criteria Description Max.
points Points
Content 70%
Output Quality Results are well presented, discussed - substantiated, relevant and original – potential concepts enhancements, as well as practical recommendations for
managers. 20 19
Goals The goals of the thesis are evident and accomplished.
10 10
Methodology: Methods are adequate, used correctly and clearly described, in detail.
20 20
Theory/
Conceptualization:
Demonstration of an in-depth understanding of the topic area including key concepts, terminology, theories, definitions, etc. based on a literature survey
well done. 20 19
Formal requirements 15%
Structure: The thesis is a consistent, well-organised logical whole.
3 3
Terminology: Linguistic and terminological level I high, the language is clear and
comprehensible. 4 4
Formalities: Formal layout is correct, the extent could be larger.
4 3
Citing: Quality of citations is high and reflection of Ephorus results - 0%.
4 4
Deliv ery 15 % Presentation
document: Is the presentation itself structured in a clear way? Is it appealing and easy to
follow? Does it convey the message efficiently? 5
Presentation skills:
Are you conveying the message efficiently and timely? Do you use
appropriate words, speed, tone of voice, gestures, movement etc. to express
your thoughts in a clear manner? 5
Argumentation: Are you able to readily and briskly react to questions or comments? Are you able to explain unclear parts and connect comments to relevant places in your presentation or parts of particular analyses? How well are you able to
defend to your ideas and recommendations? 5
100 0
Other comments:
The thesis focuses on online leadership communication within a context of COVID-19 pandemic, which is new and very actual topic. The goal is clear and very well specified, the terms and theories explained. The aspiration to explore the topic and to look for conclusions for theory and praxis is relevant, knowing and reminding the limits of the study. Research design and methodology is described, criteria for selection of online platform as well as leaders and posts are clear, data available in appendix, examples are given too.
I do appreciate the content quality as well as the formal aspects of the thesis. The language is very clear and comprehensible, the structure is logic and formal aspects thoroughly elaborated, incl. citing. The core text of the thesis could seem a bit shorter than expected, on the other hand the quality of the content balances it well. I do appreciate proactive and self-reliant approach of the author.
Questions or comments to be discussed during the thesis defence:
1) Based on your study, try to formulate a specific hypothesis for potential future testing.
2) According to your opinion, what was the most surprising finding of your study? Explain why.
3) What else would you do or what would you do differently in case you have the chance to start again with the current knowledge, experience…
The name of the Supervisor:
Mgr. Tereza Králová, Ph.D.
The employer of the Supervisor:
University of Economics in Prague, KMPS Date 30. 12. 2020
Signature of the Supervisor:
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