University of Economics, Prague Faculty of Business Administration
Bachelor's thesis evaluation by the supervisor
Title of the Bachelor's thesis:
Author of the Bachelor's thesis:
Objectives of the Bachelor's thesis:
Criteria (max. 10 points per category) Points awarded
1. The objectives of the thesis are evident and accomplished 10
2. Demands on the acquisition of additional knowledge or skills 9
3. Adequacy and the way of the methods used 9
4. Depth and relevance of the analysis in relation to objectives 9
5. Making use of literature/other resources, citing 8
6. The thesis is a well-organised logical whole 10
7. Linguistic and terminological level 9
8. Formal layout and requirements, extent 9
9. Originality, i.e. it is produced by the student 10
10. Practical/theoretical relevance/applicability 9
Total score in points (max 100) 92
Final grading Excellent (1)
Overall evaluation and questions to be answered in the course of the defense:
Name of the Bachelor's thesis supervisor:
Occupation of the Bachelor's thesis supervisor:
The study is of appropriate quality and acceptable from both perspectives content as well as formal. The macroeconomic analysis of the company's context is focus rather on more or less actual past. For opportunities and threats would be better to use macroeconomic forecast. The more is this note important the less are historical data relevant for the future. Especially the economic environment will likely differ during following two years in comparison with previous periods. Inflation grows and economic growth is in doubts. Hence, the described economic environment would deserve up to date forecast. Questions:1) Taking into consideration growing inflation and up to date GDP evolution, how would your conclusions change? 2)There are mentioned quite interesting social relationships in the paragraph focused on substitutes, which may affect evolution of whole the industry (so maybe it should be analysed more in the section of Social impacts - within PESTLE framework), e.g. negative effects of internet usage on the psychological fitness of younger generation (especially kids). It seems to be unlikely that any findings in this field may affect requirements for the internet infrastructure, it would rather effect software usage. Is there any scenario under which you could imagine impact into internet connection business itself?
Patrik Sieber, Ph.D.
Department of Strategy
Strategic Analysis of the O2 Czech Republic a.s. on the market of Czech fixed internet providers
Nurdaulet Willmott
to define the strengths, weaknesses, opportunities, threats of the O2 Czech Republic a.s. strategic position on the Czech market of fixed internet providers
E V A L U A T I O N O F T H E B A C H E L O R ' S T H E S I S
January 28, 2022
Signature of the Bachelor's thesis supervisor
