University of Economics, Prague Faculty of Business Administration
Bachelor´s Thesis Evaluation by the Supervisor
Title of the Bachelor´s Thesis:
Author of the Bachelor´s Thesis:
Goals of the Bachelor´s Thesis:
Criteria (each max 10 points) Points awarded
1. The goals of the thesis are evident and accomplished 9
2. Demands on the acquisition of additional knowledge or skills 9
3. Adequacy and the way of the methods used 8
4. Depth and relevance of the analysis in relation to goals 9
5. Making use of literature/other resources, citing 9
6. The thesis is a well-organised logical whole 10
7. Linguistic and terminological level 10
8. Formal layout and requirements, extent 10
9. Originality, i.e. it is produced by the student 10
10. Practical/theoretical relevance/applicability 10
Total score in points (max 100) 94
Final grading výborně (1)
Overall evaluation (cca 150 words):
The name of the supervisor:
The employer of the supervisor:
31 May 2021
Signature of the supervisor
Consumer behavior towards organic food: The case of Vietnam
Thu Dang Minh
Dr. Efthymia Kottika
Department of Marketing, Faculty of Business Administration VŠE
The topic is contemporary and the student employed in an appropriate way qualitative methodology. She has set from the very start rather clear objectives. The academic writing style is very good with the use of papers published in good quality academic journals. The structure of the thesis is very clear. The analysis part is interesting and the student managed to identify relevant themes, however she could have avoided mentioning any numeric results. Also, the student was able to make relevant comparisons of her findings to previous research and provide specific managerial implications. The student could have provided separately the interview guide as well in the appendix (not just the transcript of the interview). In my opinion, this work fulfills the criteria given for the bachelor's theses at Prague University of Economics and Business.
Therefore, I recommend this thesis for defense. Question for the student: Based on your findings what advice would you give to a manager in Vietnam who works in the organic food sector?
E V A L U A T I O N O F T H E B A C H E L O R´S T H E S I S
To provide an overview of the organic food sector and investigate the factors influencing organic buying behavior in the Vietnamese context.
