University of Economics, Prague Faculty of Business Administration
Bachelor´s Thesis Evaluation by the Supervisor
Title of the Bachelor´s Thesis:
Author of the Bachelor´s Thesis:
Goals of the Bachelor´s Thesis:
Criteria (each max 10 points) Points awarded
1. The goals of the thesis are evident and accomplished 8
2. Demands on the acquisition of additional knowledge or skills 8
3. Adequacy and the way of the methods used 8
4. Depth and relevance of the analysis in relation to goals 9
5. Making use of literature/other resources, citing 9
6. The thesis is a well-organised logical whole 10
7. Linguistic and terminological level 9
8. Formal layout and requirements, extent 10
9. Originality, i.e. it is produced by the student 10
10. Practical/theoretical relevance/applicability 10
Total score in points (max 100) 91
Final grading výborně (1)
Overall evaluation (cca 150 words):
The name of the supervisor:
The employer of the supervisor:
31 May 2021
Signature of the supervisor
Dr. Efthymia Kottika
Department of Marketing, Faculty of Business Administration VŠE
The topic is contemporary and the student employed qualitative methodology. She has set from the very start aim and objectives. The academic writing style is very good with the use of several recent and relevant sources including papers published in good quality academic journals. The structure of the thesis is very clear. The analysis part is interesting with the identification of relevant themes. Besides the transcript of one interview it would have been nice to provide separately the interview guide as well. The student was able to make comparisons of her findings to previous research, however the discussion part could have been further developed. In my opinion, this work fulfills the criteria given for the bachelor's theses at Prague University of Economics and Business and provides several interesting insights on the topic. Therefore, I recommend this thesis for defense. Question for the student: Based on your findings what advice would you give to an entrepreneur in Vietnam who considers to invest in e-commerce?
E V A L U A T I O N O F T H E B A C H E L O R´S T H E S I S
To investigate the shift of consumer behaviour under the impact of COVID-19 on the Millennials living in Vietnam.
Impact of COVID-19 on the consumer behaviour in Vietnam
Minh Thu Pham
