University of Economics, Prague Faculty of Business Administration
Master´s Thesis Evaluation by the Supervisor
Title of the Master´s Thesis:
Author of the Master´s Thesis:
Goals of the Master´s Thesis:
Criteria (each max 10 points) Points awarded
1. The goals of the thesis are evident and accomplished 8
2. Demands on the acquisition of additional knowledge or skills 9
3. Adequacy and the way of the methods used 9
4. Depth and relevance of the analysis in relation to goals 8
5. Making use of literature/other resources, citing 10
6. The thesis is a well-organised logical whole 9
7. Linguistic and terminological level 9
8. Formal layout and requirements, extent 9
9. Originality, i.e. it is produced by the student 9
10. Practical/theoretical relevance/applicability 7
Total score in points (max 100) 87
Final grading velmi dobře (2)
Overall evaluation (cca 150 words):
The name of the supervisor:
The employer of the supervisor:
14 September 2020
Signature of the supervisor
Tomáš Ryška, Ph.D.
KSG FPH VŠE
The thesis covers an important topic of Competitive Inteligence in business companies. Although the research has been done in France the relevance of the issue is not bound by the national state's territory.
The thesis scrutinizes the process of CI within the practice of a company strategy and strategic planning. It tracks various stages of the CI structure to understand barriers CI faces on its way to reach the top management. The text provides a comparison of different CI reporting methods with the dissemination part being in the center of it interest. The author focuses on the the ways CI reports are being transmitted towards the top management in order to understand the effect of CI on their strategic decision-making process.
Drawing on a close reading of relevant literature, the author provides an overview of the key concepts and demonstrates a good understanding of the research problem.
The author have conducted a qualitative research among companies in France. Methods are adequate and used correctly in relation to pre-set goals.
Although the objective is described extensively I would appreciate a bit more straightforward message. As the topic is wide and complex the message becomes a bit unclear. Nevertheless, the objective as it has been set has been achieved.
The thesis meets all formal requirements.
Quality of citations meets the required standards.
Overall, the text is substantiated and original with a limited practical relevance.
