Master´s Thesis Evaluation by the Supervisor
Title of the Master´s Thesis:
How should a Carbon footprint reduction strategy as part of a holistic sustainability strategy impact purchasing decisions?
Author of the Master´s Thesis:
Jan Jürgens
Goals of the Master´s Thesis:
The main goal is to develop a decision-making tool that integrates the judgments of multiple decision makers to properly assess and weight traditional and environmental criteria, leading to better purchasing decisions.
Evaluation:
Criteria Description Max.
points
Points
Content 70%
Output Quality The results are well presented and discussed. There is a high degree of originality delivered by the author concerning the fact that it is a master thesis. Therefore, practical implications for Henkel company are of relevant value. Technically, there are some drawbacks regarding formal layout requirements and the selection of cited literature. Both are discussed below.
Generally, the author is ideologically prescriptive and narrowly focused on predefined assumptions. His approach is coherent with the goal of the thesis; nevertheless, a broader picture would enhance it. For example, the discussion of the CO2 footprint lowering of Somat doypack might be extended to questions of different packaging selection, usage of the product itself…
20 18
Goals The goals of the thesis are evident and accomplished.
10 10
Methodology: Methods are adequate and used correctly in relation to pre-set goals.
20 20
Theory/
Conceptualization:
Understanding of theory and the literature review is on a very good level.
The researched topic is an actual one, and new researches are published each year. It is thus unfortunate that the author applies a rather old selection of literature. E.g. „…previous research by De Boer et al. (2001)…“.
20 18
Formal requirements 15% Structure: The thesis is a consistent, well-organised logical whole.
3 3
Terminology: Linguistic and terminological level.
4 4
Formalities: The formal layout is generally acceptable. There are the following distractions to be mentioned: 1) some headings are at the bottom of the previous page and not connected to the text itself (e.g. p. 56, 68); 2) there is a low quality of print screened tables/graphs/figures and 3) the terminology table/figure/graph his mixed.
4 2
Citing: The quality of citations is appropriate for this academic writing.
4 4
Delivery 15 %
Presentation document:
Is the presentation itself structured in a clear way? Is it appealing and easy to
follow? Does it convey the message efficiently? 5
Presentation skills:
Are you conveying the message efficiently and timely? Do you use
appropriate words, speed, tone of voice, gestures, movement etc. to express
your thoughts in a clear manner? 5
Argumentation: Are you able to readily and briskly react to questions or comments? Are you able to explain unclear parts and connect comments to relevant places in your presentation or parts of particular analyses? How well are you able to defend to your ideas and recommendations?
5
100 0
