Master´s Thesis Evaluation by the Supervisor
Title of the Master´s Thesis:
Repositioning of Formula One - Analysis, Implications, and Recommendations for a Successful Transition Author of the Master´s Thesis:
Bc. Jakub Valníček
Goals of the Master´s Thesis:
Master thesis aims to explore the repositioning efforts of Formula One brand after takeover by Liberty Media in 2017 using a set of qualitative research methods. The outcome of the thesis is going to be a set of recommendations for a further transition from a motor sport company to a customer-centric media and entertainmnet brand.
Evaluation:
Criteria Description Max.
points
Points
Content 70%
Output Quality Results of the thesis are well presented and discussed, author´s in-depth understanding of Formula 1 environment, extensive research and analysis of secondary data and resulting insights add to the practical relevance of the thesis.
20 20
Goals Goals of the thesis are clearly stated and accomplished.
10 10
Methodology: Author has chosen qualitative, inductive approach in order to answer his
research questions and accomplish the pre-set goals of the thesis. 20 19 Theory/
Conceptualization:
Author demonstrates in-depth understanding of the Formula 1 topic as is evident through the whole thesis. Although litterature review covers major theoretical concepts, this part of the thesis could have dive more in depth in the form of more detailed review of existing sources linked to key concept.
20 16
Formal requirements 15% Structure: The thesis is a consistent, well-organised logical whole.
3 3
Terminology: Linguistic and terminological level are adequate.
4 4
Formalities: The formal layout and abstract meet the requirements for a master thesis.
4 3
Citing: The plagiarism test did not reveal problems with citations.
4 4
Delivery 15 %
Presentation document:
Is the presentation itself structured in a clear way? Is it appealing and easy to
follow? Does it convey the message efficiently? 5
Presentation skills:
Are you conveying the message efficiently and timely? Do you use
appropriate words, speed, tone of voice, gestures, movement etc. to express
your thoughts in a clear manner? 5
Argumentation: Are you able to readily and briskly react to questions or comments? Are you able to explain unclear parts and connect comments to relevant places in your presentation or parts of particular analyses? How well are you able to defend to your ideas and recommendations?
5
