Master´s Thesis Evaluation by the Supervisor
Title of the Master´s Thesis:
Counterfeit Make-Up Products – Threat for the Market, Companies and Customers Author of the Master´s Thesis:
Karolína Novotná
Goals of the Master´s Thesis:
The aim of this thesis is to establish how counterfeit make-up products affect the customer’s brand perception and brand association
Evaluation:
Criteria Description Max.
points
Points
Content 70%
Output Quality Results of the thesis are well presented and discussed, author revealed by her qualitative and quantitative research some interesting insights related to consumer perceptions and attitudes towards Counterfeit Make-up products that might be relevant for firms facing counterfeit products issues.
20 19
Goals The goals of the thesis are evident, well outlined and accomplished.
10 10
Methodology: Research questions and the goals of the thesis are based on the gaps in knowledge identified in litterature review and trends identified in existing researches. Qualitative focus group is chosen as a primary research method in order to adress research questions and the author executes them correctly. Quantitative survey is conducted as a complementary research method. More sophisticated statistical methods of data analysis would have been appreciated.
20 18
Theory/
Conceptualization:
Theoretical part of the thesis is well structured and covers general and as it progresses well focused key concepts linked to the research objectives.
Author provides complex coverage of key theories and concepts. 20 20
Formal requirements 15% Structure: The thesis is a consistent, well-organised logical whole.
3 3
Terminology: Linguistic and terminological level is of high quality.
4 4
Formalities: The thesis meets the formal requirements regarding the extent and abstract.
4 4
Citing: The plagiarism test did not reveal problems with citations
4 4
Deliv ery 15 % Presentation
document:
Is the presentation itself structured in a clear way? Is it appealing and easy to
follow? Does it convey the message efficiently? 5
Presentation skills:
Are you conveying the message efficiently and timely? Do you use
appropriate words, speed, tone of voice, gestures, movement etc. to express
your thoughts in a clear manner? 5
Argumentation: Are you able to readily and briskly react to questions or comments? Are you able to explain unclear parts and connect comments to relevant places in your presentation or parts of particular analyses? How well are you able to defend to your ideas and recommendations?
5
