Oponentura72340_tahr01.pdf, 448.5 kB Stáhnout

(1)

Master´s Thesis Evaluation by the Opponent

Title of the Master´s Thesis:

User Journey Mapping of a Given Tech Company Author of the Master´s Thesis:

Bc. Tomáš Kliment

Goals of the Master´s Thesis:

The aim is to map the user journey for the selected technological company and its application in offline and online environment.

Evaluation:

Criteria Description Max.

points

Points

Content 70%

Output Quality The thesis is of very good quality. It has a logical structure, the chapters flow smoothly. The thesis is based on a sufficient number of scholarly resources.

The results of the work are clearly presented and interpreted, infographics and heat maps are used.

20 20

Goals The goals of the work are clearly defined. The author analyzes the user journey of a specific company, which is, however, anonymized. Therefore,

the results of the thesis have a limited application in practice. 10 9 Methodology: I would appreciate more detailed explanation of the process of recruiting

respondents and selection criteria. 20 17

Theory/

Conceptualization: Very good literature review. The research topic of the thesis is presented by

the author in a very clear and professional level. 20 20

Formal requirements 15% Structure: The thesis is clear and well structured.

3 3

Terminology: Properly used and applied terminology. 4 4

Formalities: Scope of work, structure, abstract - everything meets the requirements.

4 4

Citing: The author cites a sufficient number of suitable scholarly sources.

4 4

Delivery 15 %

Presentation

document: Is the presentation itself structured in a clear way? Is it appealing and easy to

follow? Does it convey the message efficiently? 5

Presentation

skills: Are you conveying the message efficiently and timely? Do you use

appropriate words, speed, tone of voice, gestures, movement etc. to express

your thoughts in a clear manner? 5

(2)

Argumentation: Are you able to readily and briskly react to questions or comments? Are you able to explain unclear parts and connect comments to relevant places in your presentation or parts of particular analyses? How well are you able to

defend to your ideas and recommendations? 5

100 0

Other comments:

The author has demonstrated the ability to write quality and professional thesis.

Questions or comments to be discussed during the thesis defence:

Choose any company for which you consider the user journey to be very good and one company for which, in your opinion, the user journey is very bad. Explain your opinion briefly.