University of Economics, Prague Faculty of Business Administration
Master's thesis evaluation by the opponent
Title of the Master's thesis:
Author of the Master's thesis:
Objectives of the Master's thesis:
Criteria (max. 10 points per category) Points awarded
1. The objectives of the thesis are evident and accomplished 10
2. Demands on the acquisition of additional knowledge or skills 9
3. Adequacy and the way of the methods used 9
4. Depth and relevance of the analysis in relation to objectives 9
5. Making use of literature/other resources, citing 10
6. The thesis is a well-organised logical whole 10
7. Linguistic and terminological level 10
8. Formal layout and requirements, extent 10
9. Originality, i.e. it is produced by the student 10
10. Practical/theoretical relevance/applicability 9
Total score in points (max 100) 96
Final grading Excellent (1)
Overall evaluation and questions to be answered in the course of the defense:
Name of the Master's thesis opponent:
Occupation of the Master's thesis opponent:
June 6, 2021
Signature of the Master's thesis opponent
The given Master’s thesis is aimed on closing a research gap in the Georgian consumer market. The thesis is logically structured and easy to follow.
The theoretical part is based on a solid literature review, which lays grounds for proposed hypotheses and the subsequent research. I really appreciate the way the hypotheses are formed – every subchapter starts with a compact review of known facts and culminates into a hypothesis. Methodology includes all the important information about research design, sampling, collection and analysis. Author used Excel to clean and code the data set. The hypotheses were tested using regression analysis in SPSS. The results are separate for each generation and subsequently compared in chapters “Results summary” and
“Discussion”, where author makes valid points about implications of the research.
Author is well aware of the research limitations– especially due to COVID-19 restrictions, and reflects this fact in his findings.
My only complaint would be that the number of respondents is a little low for a quantitative research, which had data collection via an online survey.
How do your findings compare to other nations / worldwide trends?
How did you deal with sample selection bias?
Ing. Jan Mísař, Ph.D.
FBA, Department of Entrepreneurship
I honestly declare that I am not in any allied relationship with the author of this Master's thesis.
Predictors of purchase intention among Georgian millennials
Bc. Luara Khaburdzaniya
To identify key influencing factors of intention to purchase online in Georgian millennials and assess which factors influence the leading e-commerce industries available on the Georgian market
E V A L U A T I O N O F T H E M A S T E R ' S T H E S I S
