Assessment of Master’s thesis – Opponent
Study programme:Applied Informatics
Field of study:Information Systems Management Academic year:2021/2022
Master’s thesis Topic:The Use of Social Media and its Impacts on Consumer Behaviour in the Context of Tourism in India
Author’s name:Mohammad Danish Khan, BBA Ac. Consultant’s Name:Ing. David Chudán, Ph.D.
Opponent:Ing. Lucie Böhmová, Ph.D.
Criterion Mark
(1–4)
1. Clarity and comprehensibility of the thesis topic and aims 4
2. The extent and relevance of the description of the current state of knowledge 3
3. The complexity of the thesis topic 4
4. Method adequeteness for solving the given issue, correctness of the choice and use 4
5. The extent, quality and precision of the result description 4
6. Relevance and correctness of the result discussion 4
7. Factual contribution of the thesis result 4
8. Information source relevance and citation correctness 4
9. Logical structure and cohesion among individual parts 4
10. Grammar, linguistic style, terminology and overall arrangement 4
Comments and Questions:
The topic of the thesis is very interesting and could be beneficial. Unfortunately, the student did not use the potential and the whole thesis is insufficient. The aim is too wide and there is a missing specification of what exactly means „explore the impact of social media on consumer behavior in the context of travelling in India“. The methodology is insufficient for the master thesis. The hypotheses do not make sense.
Probably there is missing some context. Unfortunately, there is a missing proper verification of hypotheses too. Research should have more advanced statistical methods. The structure of the thesis is unclear.
There are many statements that should refer to adequate sources or literature. The student used citations that are not included in Bibliography (e.g. Boyd). There are some sentences that are not finished (e.g. In this chapter we will discuss the model of research on questions, for which). There are missing numbers of pages. The student did not use stylistic in the proper way in the thesis. The thesis has many formal issues – text formatting, quoting, and the List of References. The language level is very poor. The thesis contains grave factual errors. I recommend to the author significantly revise the thesis.
Conclusion: The Master’s thesis is not recommended for the defence.
Suggested Grade: 4
Date: 25/01/2022 Ing. Lucie Böhmová, Ph.D.
Opponent
